How the Mad Scientist works
This one may be the most self-explanatory of the Big 4: Mad Scientist content works because nobody sees it coming. It gets attention, rallies your audience, and wins new fans to the ranks.
(It also makes your competitors nervous.)
Balance and buzz
Mad Scientist techniques are all about the buzz. When executed well, this sort of content gets people talking about you. It gives you a surge in Web traffic. It gets you backlinks from news websites in your niche. It can even get you some coverage from big league news networks.
But getting it to work is a balancing act.
People want content that entertains and informs, not sales pitches. That means most Mad Scientist content steers clear of promotional flavor. However, you don’t want to completely de-brand your epic content—otherwise all that buzz won’t do anything for your business.
Does Mad Scientist belong in your strategy?
A smart content strategy mixes the four methodologies together. You don’t want all your chips riding on Mad Scientist content.
When you work with Overthink Group, we analyze your market, interview your team, dig through your analytics, and use what we learn to create a custom, competitive mix of the four content marketing methodologies, including the Mad Scientist. Plus, we’ll work with you to create the content you need to pull them off.
Let’s talk about it. You can start a conversation by dropping us a note below.