Overthink Group services

Here’s a look at what we’re up to.

We help innovative organizations grow

We’re creative strategists with a taste for realism. When you partner with the Overthinkers, we build, fix, and optimize your marketing–sales funnel (or donor funnel, for our nonprofit friends). Of course, there are all kinds of ways this happens, but most of our work falls into three big buckets:


Establishing your identity

Sometimes you need to carve out a niche. Sometimes you’re starting an entirely new conversation. And Sometimes you need a fresh start. We’ll analyze your brand and the competition—then we’ll make a plan to help you stand out.

We have a knack for getting new organizations to outrank long-time incumbents in search engines for strategic terms.

Rallying your audience

You need leads, loyal customers, and lots of Web traffic. We look at where your market already is, and get their eyes on you.

We’ve worked with Cru and Zondervan to strategically align their audiences with new products and initiatives.

Winning big (really big)

We’re not just here to make cool content. We’re here to help you grow. We set high expectations and bring big results.

We designed and wrote an email/print campaign that made $12 million in 6 weeks for CDF Capital.

Specific services we provide

We do a lot, but here are some of our more popular services.

  • Lead generation

    We use blog posts, ebooks, whitepapers, and ads to grow your email list.

  • PPC advertising

    We find your target audience and bring them to you.

  • Email marketing

    We create strategies and write emails that turn lukewarm leads into hot leads, and hot leads into sales.

  • Blogging

    Want to be a thought leader? We’ll write authoritative content that keeps you on your market’s mind.

  • SEO

    We’ll drive up your organic search traffic by getting you to rank for the right keywords.

  • Strategy

    Not sure where to start? We’ll work with you to make plans, set goals, and define workflows.


What will it cost?

Obviously, prices vary depending on the retainer or project, but to be safe: expect to spend a minimum of $30,000.

Contact us

Want to work with Overthink Group? We’d love to hear from you.

Get in touch