Overthink Group Services

All pricing varies by project, but 90% of our work falls within the ranges provided here.

Start-up project

Content & SEO strategy

$5,000–20,000 depending on market and offering.

We do a deep dive into your offerings and competitors’ content to show you:

  • Topics to create content around
  • How to differentiate your content from the rest
  • A map of content to create, prioritized by opportunity
  • Changes to make to your existing content

This is how most engagements with Overthink Group begin, and the process takes 4–6 weeks. After this project is complete, most clients enter a 6–12 month retainer period wherein we help them implement the strategy.

Ongoing monthly retainers

Consulting & reporting

$3,000–6,000/mo

We coach your in-house team through the content marketing process. This includes a mix of the following services:

  • Content calendars
  • Content briefs: thorough outlines, wireframes, and technical recommendations for writers, designers, and promoters
  • SEO reports and checklists: giving action items to your team to improve content performance
  • Market intelligence: an executive summary of competitor activity, content trends, and findings
  • Ongoing miscellaneous consulting

Example:

A high-growth startup’s marketing team wants to create a wealth of content quickly using freelance writers. Every month they receive:

  • 15–20 content briefs per month
    (pillar pages, blog posts, product feature pages, etc.)
  • Market intelligence report
  • SEO checklist

Cost: $5,000/mo

Content production

$3,500–10,000/mo

We produce a steady stream of original content in line with the strategy and needs of our clients. This usually includes a mix of the following:

  • Long-form content (ebooks, pillar pages, linkbait, etc.)
  • Blog posts
  • Email automation content
  • PPC copy
  • Landing page copy
  • SEO reports and checklists
  • Market intelligence
  • Ongoing miscellaneous consulting

Example:

A funded B2B startup wants to quickly create a content library for SEO and lead nurture. Every month they receive:

  • 2 ebooks
  • 2 pillar pages
  • 8 blog posts
  • 10 emails

Cost: $10,000/mo

We do a la carte content production and projects, too.

These can fall in a wide range, from a one-off lead magnet to creating a full library of pillar pages and nurture streams. Price varies based on project scope and timeframe.

Let's be friends

Here we are at the bottom of the page. We've done a lot of talking—but we'd love to hear what you have to say. Want to chat about content marketing and SEO strategy?

Let’s make it happen.