Overthink Group Services

All pricing varies by project, but 90% of our work falls within the ranges provided here.

Start-up project

Content & SEO strategy

$10,000–30,000 depending on project scope.

We do a deep dive into your offerings and competitors’ content to provide you with:

  • Topics to create content about
  • Insights on competitor strategies (and how to beat them)
  • Validated concepts for content to create, prioritized by opportunity
  • Game plans for production and distribution
  • A playbook for ongoing success

This is how most engagements with Overthink Group begin, and the process takes 6–8 weeks. After this project is complete, most clients enter a 6–12 month retainer period wherein we help them implement the strategy.

Ongoing monthly retainers

Consulting services

$5,000–10,000/mo

We coach your in-house team through the content marketing process. This includes a mix of the following services:

  • Content calendars
  • Content briefs: thorough outlines, wireframes, and technical recommendations for writers, designers, and promoters
  • Play-by-play coaching: giving action items to your team to improve content performance
  • Market intelligence: ongoing insights on competitor activity, content trends, and findings

Example:

A high-growth startup’s marketing team wants to create a wealth of content quickly using freelance writers. Every month they receive:

  • 15–20 content briefs per month
    (pillar pages, blog posts, product feature pages, etc.)
  • Market intelligence report
  • SEO checklist

Cost: $5,000/mo

Content production

$5,000–20,000/mo

We produce a steady stream of original content in line with the strategy and needs of our clients. This usually includes a mix of the following:

  • Long-form content (ebooks, pillar pages, linkbait, etc.)
  • Blog posts
  • Email automation content
  • PPC copy
  • Landing page copy
  • Consulting services

Example:

A funded B2B startup wants to quickly create a content library for SEO and lead nurture. Every month they receive:

  • 2 ebooks
  • 2 pillar pages
  • 8 blog posts
  • 10 emails

Cost: $10,000/mo

We do a la carte content production and projects, too.

These can fall in a wide range, from a one-off lead magnet to creating a full library of pillar pages and nurture streams. Price varies based on project scope and timeframe.

Let's be friends

Here we are at the bottom of the page. We've done a lot of talking—but we'd love to hear what you have to say. Want to chat about content marketing and SEO strategy?

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