Marketing & Consulting Services
We started as a content shop way back in 2015, but we’ve grown a lot since then. Here’s what we’re up to now.
We make strategies and write words
Messaging is the core of everything we do, and has been from the beginning. We’ve taken on all kinds of marketing projects through the years, but the questions we’re hired to answer almost always come down to, “What should we say, and how should we say it?”
Most Overthink Group work begins with a project involving research, planning, and some copywriting or web content production. This can sometimes lead to long-term retainer-style engagements.
Every contract is unique, but working with us will probably involve a mix of the following services.
Content strategy
We figure out how your audience, your product, and your marketing machine works. We analyze the competition to see what’s working for them. Then we create an action plan for what to do about it.
Copywriting & content production
We’re a team of writers, and we write a lot: product pages, blog posts, landing pages, ebooks, reports, etc.
Our clients put us to work writing content for various purposes:
- SEO and AI visibility
- Demand and lead generation
- Sales enablement
- Brand development
Obviously, that content has to be good—we’ve written about our standards for content here.
Product positioning
Why should Gartner and Forrester have all the fun? We help our clients create their own frameworks to educate buyers and win deals.
We use the BOSS method to create rubrics, score competitors, and rethink the landscape of our clients’ product categories.
Original research & reports
Helpful, novel products deserve helpful, novel content. We work with our clients to design surveys and publish insightful, original industry reports.
AI vision narratives
Every tech brand needs a story for how the age of AI will affect their brand, their product, and their users. We’ll help you write yours.