The Overthink Group blog
Surprise: We make our own content, too. 😉
(Sometimes funny) visual explainers breaking down complex ideas
How do innovative brands and industries tick? Let’s find out.
Learn the ins and outs of content marketing trends and practices.
All recent posts
For a while now, "content marketing" has been almost synonymous with "blogging." When I got HubSpot certified back in 2013, the inbound marketing program recommended creating no fewer than two blog posts per week. "Consistency" was the word that marketers heard time...read more
Take a peek inside the payroll unicorn’s SEO ecosystem. (It’s pretty rad.)read more
An unusual ad for Netflix's new original comedy, Disenchantment, caught my eye this morning. Check out this quick dive into how Netflix is partnering with Clickhole to promote their new show. Take a look—it's a neat example of how one content company is partnering...read more
Native Instruments is one of the best-known players in the music production software industry. In fact, many other software platforms for artists depend on Native Instruments. One of Overthink Group's co-founders is a musician and producer (Lurm's next EP is set to...read more
If you've done much content marketing in the SaaS world, you've probably spent some time on the Zapier blog. Zapier is a tech company that helps people integrate various tools—even if they're not developers. Zapiers gets apps like Google Sheets, Box, and Salesforce to...read more
It's easy to think of startup marketing as completely spend-driven: companies come up with a product, and then dump millions of dollars into ads. This goes double for consumer tech startups. It's easy to fall into the cycle of paid advertising addiction. That's one...read more
Technology is changing how we do everything, including how we buy and sell homes. For example, much like how robo-advisors are using software to democratize investing, platforms like Opendoor allow people to immediately get offers on their houses, instead of going...read more
Search marketing involves a mix of paid and organic methods—but those behave differently over time. I take a look at why good organic search marketing tends to increase in ROI over time, while even the best paid campaigns will simmer down. Why paid marketing ROI...read more
Financial tech startups are shaking up the way consumers think about money, and the titans of finance are taking notice. Ellevest helps professional women invest in ways that account for (and fight back against) financial inequality. Stash helps low-income millennials...read more
If you want to disrupt a huge consumer industry, you can’t afford to ignore Casper’s approach to content marketing.read more