The Overthink Group blog

Surprise: We make our own content, too. ūüėČ

Infocomics

(Sometimes funny) visual explainers breaking down complex ideas

Content Teardowns

How do innovative brands and industries tick? Let’s find out.

Ultimate guides

Learn the ins and outs of content marketing trends and practices.

All recent posts

The Marketer’s Guide to Customer Marketing

The Marketer’s Guide to Customer Marketing

Also referred to as customer relationship marketing, customer marketing is when you use your current customers to reach new people. It’s a focused effort to increase awareness of your brands, products, or services through word-of-mouth. Customer marketing is often...

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3 InsurTech SEO Lessons from Lemonade

3 InsurTech SEO Lessons from Lemonade

In spring of 2019, insurance tech startup Lemonade received $300 million in additional funding. They're putting that money toward growth as they continue disrupting the renters and homeowners insurance marketplace in urban areas. (And they're quite disruptive indeed:...

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The Beginner’s Guide to Pillar Pages

The Beginner’s Guide to Pillar Pages

Pillar pages are comprehensive posts that position your organization as a thought leader on a given topic. The term was coined by Hubspot in 2017, when they completely reorganized their blog and unveiled their new content marketing strategy. Over the years, several...

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