The Overthink Group blog
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(Sometimes funny) visual explainers breaking down complex ideas
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How do innovative brands and industries tick? Let’s find out.
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Learn the ins and outs of content marketing trends and practices.
All recent posts
We analyzed 1,000 B2B SERPs over 2026 Q2. Hereâs what we found.
Since March, Zoe and I have analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories on a monthly basis. This report gives you an idea of how Googleâs treating solution-aware keywords in smaller software markets. If youâre a B2B SaaS...
The Weird State of IoT Device Management SaaS SEO Today
Lots of the conversation around search and visibility stays at the general levelâand it can get pessimistic. But what happens when you dig into the niches? Turns out with some of them, thereâs a lot of opportunity just waiting to be grabbed. For example, Zoe and I...
The State of Niche B2B SaaS Search: May 2026 Report
Every month, Zoe and I analyze a basket of 1,000 B2B SaaS SERPs and 1,000 solution-aware AI prompts across 250 unique, niche product categories. We want to see what happens when enterprise buyers use Google and LLMs to look for solutions. If youâre a B2B SaaS marketer...
The State of Niche B2B SaaS Search: April 2026 Report
Gartner wins Google, G2 wins AI, and Reddit is ⊠part of it. And brace yourself for the slop tsunami.
The BOSS Method: How to Win B2B SaaS Category SERPS and AIOs [2026 Case Study]
âWe need to be in the top 3 options for our product category from the start.â Thatâs what the client told us they wanted in 2025. They werenât completely unknown in their space. But as far as Google was concerned, they werenât in the top 3 solutions for their product...
The Beginner’s Guide to B2B SEO Strategy in 2026
Because of how marketing works in the B2B world, you can expect a few particularities in B2B SEO that you wouldn’t necessarily count on in other spaces. Here’s what you need to know about B2B SEO to get started.
AEO Prompt Architecture: 10 Principles We Recommend for B2B SaaS companies
If you want to measure and optimize your brandâs visibility in AI platforms, youâll need to generate a set of sample prompts for your AI visibility tool to track. And the quality of the reports you get from any tool depend on how strategically youâve built that sample...
The 7 best AI visibility tools for SEO in 2026, ranked (with receipts)
âHow are we showing up in AI?â If your business relies on content and SEO for marketing, youâve probably been asking (or getting asked) this question a lot. And if youâre going to answer this question, you need an AI visibility tool. There are a lot of these tools out...
The Content Value Pyramid: When Is Content “Good Enough” to Publish?
"Is this content really ready for primetime?" This is the question content creators ask themselves every time they're about to hit the "Publish" button. It's a subjective call to make, and so most folks just do a final spell check, a final gut check, and then ship it....
12 SEO Tips for B2B SaaS Industry Pages
If you're selling B2B SaaS, odds are good you serve a few niche industries. When decision-makers in these industries begin considering product options in your category, some of them will inevitably search for your product category in their industry. For example: A...