Blog

How Gusto gets $480K worth of organic traffic every month

Take a peek inside the payroll unicorn's SEO ecosystem. (It's pretty rad.)
pencil writing on paper

How I Tripled My Weekly Writing Output

There are tangible things you can do right now to start writing more, faster.
How to Find Featured Snippet Opportunities Using Ahrefs, Step-by-Step

How to Find Featured Snippet Opportunities Using Ahrefs, Step-by-Step

How to find every featured snippet in reach—in no time.
The Complete Guide to Remarketing

The Complete Guide to Remarketing

Remarketing is about two words: follow-up. Everything you do to reconnect with people after they’ve interacted with your brand is remarketing.

The Facebook/Cambridge Analytica Data Scandal, Visually Explained

An illustrated narrative of how this data leak happened—and how marketers can avoid the same mistakes.
Every Google SERP Feature Explained

Every Google SERP Feature Explained

Google keeps getting better at making the right information easier to find.
Brain with a line graph

Google RankBrain: What Is it, and What Should You Do About it?

RankBrain was first used to improve a very specific type of search: new ones.
B2B SEO: Everything You Need to Know (and Nothing Else)

B2B SEO: Everything You Need to Know (and Nothing Else)

Because of how marketing works in the B2B world, you can expect a few particularities in B2B SEO that you wouldn't necessarily count on in other spaces. Here's what you need to know about B2B SEO to get started.
computer screen with graph

10 Case Studies on Increasing Free Trials

There’s more than one way to increase free trials. Here are the strategies 10 companies used successfully.
stash-invest-teardown

Inside Stash Invest’s high-growth content marketing strategy

Stash reached a million users in its first three years—in a hypercompetitive B2C space. Here's what you can learn from their content strategy.
keywords-seo

How Keywords Lost SEO Importance: an Analogy

Why Google doesn't care about your target keyword, and that's OK.
Onboarding flowchart

10 Case Studies on Email Onboarding Campaigns

While you’re bound to find people touting hard and fast onboarding rules, there are always going to be companies that break them and succeed anyways.
keywords-seo

How to Write Content That Actually Gets Leads: HubSpot’s 10 Best Lead Magnets [Teardown]

We analyzed 130 HubSpot resources to see what we could learn from their best gated content. Here's what we found …
Humanizing the Robo-Advisor: Inside Wealthfront's Content Marketing Strategy

Humanizing the Robo-Advisor: Inside Wealthfront’s Content Marketing Strategy

Want to disrupt a trillion-dollar industry? Watch how Wealthfront's content makes a robo-advisor feel human-friendly (and strips out industry jargon to make investing more approachable for their target audience).
HubSpot and Marketo Blogs: a Side-by-Side Teardown

HubSpot and Marketo Blogs: a Side-by-Side Teardown

What's the difference between blogging to SMBs and blogging to enterprises? Take a look at HubSpot and Marketo's blogging strategies to find out.
Peek Inside Casper’s $300 Million Content Marketing Universe

Peek Inside Casper’s $300 Million Content Marketing Universe

If you want to disrupt a huge consumer industry, you can’t afford to ignore Casper's approach to content marketing.
email-marketing-list-growth

10 Reasons You Need More “Dud Leads”

Low-quality leads can do a lot of good for you—even if they’ll never buy from you. In fact, here are 10 ways we’ve seen dud leads help companies grow.
dart hitting a bullseye

7 Case Studies on Retargeting Ads

Retargeting allows you to create more relevant ads, which is better for you and the people who see them. Here's how companies use retargeting to pull off big wins.
facebook-ads-cost-per-lead-case-study

24 Cents per Lead: Here’s How We Did It with Facebook Ads

Finding creative ways to use the ad format with your resource is one of the most interesting parts of advertising, and a way for your ad to outshine others.
Email-list-growth

10 Case Studies on Growing an Email List

We’ve pulled together the Internet’s best examples of organizations that experienced massive email list growth. Here's what they did and how they did it.
The magic string: How to re-engage blog visitors who bounce

The magic string: How to re-engage blog visitors who bounce

Left to their own devices, most blog readers never come back. Here's how to fix that.
chatbot icon

10 Case Studies on Chatbots

The best chatbots interact with more people faster than humans will ever be able to. Here's how organizations are using them well.
Growth marketing

What Is Growth Marketing?

Growth marketing is about strategically growing your audience through experimentation and optimization.
Blogging case studies

10 Case Studies: How to Increase Organic Traffic with Blogging

Concrete case studies of how organizations used blogging to increase traffic on their sites—with the data to back it up.
The State of Fintech Blogs: 8 Things You Better Know

The State of Fintech Startup Blogs: 8 Trends to Be Aware of in 2018

An in-depth content marketing study of 96 unique brands in the B2C financial technology space.