The Overthink Group blog

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(Sometimes funny) visual explainers breaking down complex ideas

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All recent posts

12 SEO Tips for B2B SaaS Industry Pages

12 SEO Tips for B2B SaaS Industry Pages

If you're selling B2B SaaS, odds are good you serve a few niche industries. When decision-makers in these industries begin considering product options in your category, some of them will inevitably search for your product category in their industry. For example: A...

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9 SEO Tips for B2B SaaS Solutions Pages

9 SEO Tips for B2B SaaS Solutions Pages

Your solutions pages are where you answer the question, “What problems does your SaaS product solve?” you will likely have several solutions pages per product: one for each high-level set of disciplines you help your customers master. The solutions page is a...

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10 SEO Tips for B2B SaaS Product Pages

10 SEO Tips for B2B SaaS Product Pages

The SaaS product overview page is where prospective customers can get a high-level answer to the question: “What does your product do?” A well-built B2B SaaS product page will give people an overview of your product’s features, the problems it provides, and how it...

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The Marketer’s Guide to Customer Marketing

The Marketer’s Guide to Customer Marketing

Also referred to as customer relationship marketing, customer marketing is when you use your current customers to reach new people. It’s a focused effort to increase awareness of your brands, products, or services through word-of-mouth. Customer marketing is often...

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3 InsurTech SEO Lessons from Lemonade

3 InsurTech SEO Lessons from Lemonade

In spring of 2019, insurance tech startup Lemonade received $300 million in additional funding. They're putting that money toward growth as they continue disrupting the renters and homeowners insurance marketplace in urban areas. (And they're quite disruptive indeed:...

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