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(Sometimes funny) visual explainers breaking down complex ideas

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The Marketer’s Guide to Customer Marketing

The Marketer’s Guide to Customer Marketing

Also referred to as customer relationship marketing, customer marketing is when you use your current customers to reach new people. It’s a focused effort to increase awareness of your brands, products, or services through word-of-mouth. Customer marketing is often...

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3 InsurTech SEO Lessons from Lemonade

3 InsurTech SEO Lessons from Lemonade

In spring of 2019, insurance tech startup Lemonade received $300 million in additional funding. They're putting that money toward growth as they continue disrupting the renters and homeowners insurance marketplace in urban areas. (And they're quite disruptive indeed:...

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