Blog

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10 Case Studies on Increasing Free Trials

There’s more than one way to increase free trials. Here are the strategies 10 companies used successfully.

Inside Stash Invest’s high-growth content marketing strategy

Stash reached a million users in its first three years—in a hypercompetitive B2C space. Here's what you can learn from their content strategy.
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How Keywords Lost SEO Importance: an Analogy

Why Google doesn't care about your target keyword, and that's OK.
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10 Case Studies on Email Onboarding Campaigns

While you’re bound to find people touting hard and fast onboarding rules, there are always going to be companies that break them and succeed anyways.
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How to Write Content That Actually Gets Leads: HubSpot’s 10 Best Lead Magnets [Teardown]

We analyzed 130 HubSpot resources to see what we could learn from their best gated content. Here's what we found …
Humanizing the Robo-Advisor: Inside Wealthfront's Content Marketing Strategy

Humanizing the Robo-Advisor: Inside Wealthfront’s Content Marketing Strategy

Want to disrupt a trillion-dollar industry? Watch how Wealthfront's content makes a robo-advisor feel human-friendly (and strips out industry jargon to make investing more approachable for their target audience).
HubSpot and Marketo Blogs: a Side-by-Side Teardown

HubSpot and Marketo Blogs: a Side-by-Side Teardown

What's the difference between blogging to SMBs and blogging to enterprises? Take a look at HubSpot and Marketo's blogging strategies to find out.
Peek Inside Casper’s $300 Million Content Marketing Universe

Peek Inside Casper’s $300 Million Content Marketing Universe

If you want to disrupt a huge consumer industry, you can’t afford to ignore Casper's approach to content marketing.
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10 Reasons You Need More “Dud Leads”

Low-quality leads can do a lot of good for you—even if they’ll never buy from you. In fact, here are 10 ways we’ve seen dud leads help companies grow.
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7 Case Studies on Retargeting Ads

Retargeting allows you to create more relevant ads, which is better for you and the people who see them. Here's how companies use retargeting to pull off big wins.
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24 Cents per Lead: Here’s How We Did It with Facebook Ads

Finding creative ways to use the ad format with your resource is one of the most interesting parts of advertising, and a way for your ad to outshine others.
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10 Case Studies on Growing an Email List

We’ve pulled together the Internet’s best examples of organizations that experienced massive email list growth. Here's what they did and how they did it.
The magic string: How to re-engage blog visitors who bounce

The magic string: How to re-engage blog visitors who bounce

Left to their own devices, most blog readers never come back. Here's how to fix that.
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10 Case Studies on Chatbots

The best chatbots interact with more people faster than humans will ever be able to. Here's how organizations are using them well.
Growth marketing

What Is Growth Marketing?

Growth marketing is about strategically growing your audience through experimentation and optimization.
Blogging case studies

10 Case Studies: How to Increase Organic Traffic with Blogging

Concrete case studies of how organizations used blogging to increase traffic on their sites—with the data to back it up.
The State of Fintech Blogs: 8 Things You Better Know

The State of Fintech Startup Blogs: 8 Trends to Be Aware of in 2018

An in-depth content marketing study of 96 unique brands in the B2C financial technology space.