by Jeffrey Kranz | Jan 20, 2026 | Guide
This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary: Your 2026 B2B SEO strategy should focus on exposure over traffic, providing non-generic insight, and signaling product category relevance....
by Jeffrey Kranz | Jan 6, 2026 | Article, Guide
If you want to measure and optimize your brand’s visibility in AI platforms, you’ll need to generate a set of sample prompts for your AI visibility tool to track. And the quality of the reports you get from any tool depend on how strategically you’ve built that sample...
by Jeffrey Kranz | Nov 24, 2025 | Article, Industry report, Teardown
“How are we showing up in AI?” If your business relies on content and SEO for marketing, you’ve probably been asking (or getting asked) this question a lot. And if you’re going to answer this question, you need an AI visibility tool. There are a lot of these tools out...
by Jeffrey Kranz | Feb 24, 2024 | Article
“Is this content really ready for primetime?” This is the question content creators ask themselves every time they’re about to hit the “Publish” button. It’s a subjective call to make, and so most folks just do a final spell check,...
by Jeffrey Kranz | Feb 10, 2020 | Article
If you’re selling B2B SaaS, odds are good you serve a few niche industries. When decision-makers in these industries begin considering product options in your category, some of them will inevitably search for your product category in their industry. For example:...
