by Jeffrey Kranz | Jul 3, 2026 | Article, Industry report
Since March, Zoe and I have analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories on a monthly basis. This report gives you an idea of how Google’s treating solution-aware keywords in smaller software markets. If you’re a B2B SaaS...
by Jeffrey Kranz | Jun 17, 2026 | Article, Teardown
Lots of the conversation around search and visibility stays at the general level—and it can get pessimistic. But what happens when you dig into the niches? Turns out with some of them, there’s a lot of opportunity just waiting to be grabbed. For example, Zoe and I...
by Jeffrey Kranz | May 23, 2026 | Article, Industry report
Every month, Zoe and I analyze a basket of 1,000 B2B SaaS SERPs and 1,000 solution-aware AI prompts across 250 unique, niche product categories. We want to see what happens when enterprise buyers use Google and LLMs to look for solutions. If you’re a B2B SaaS marketer...
by Jeffrey Kranz | Apr 16, 2026 | Article, Industry report
On April 10, Zoe and I analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories to assess the impact of Google AI Overviews on results. We found a lot more. If you’re a B2B SaaS marketer trying to get on enterprise buyers’ shortlists, we...
by Jeffrey Kranz | Jan 27, 2026 | Article
“We need to be in the top 3 options for our product category from the start.” That’s what the client told us they wanted in 2025. They weren’t completely unknown in their space. But as far as Google was concerned, they weren’t in the top 3 solutions for their product...
