The Beginner’s Guide to B2B SEO Strategy in 2020

The Beginner’s Guide to B2B SEO Strategy in 2020

This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary: Businesses don’t Google things, people do. Whether it’s B2B or B2C, your SEO strategy needs to be about the people you’re trying to reach....
3 InsurTech SEO Lessons from Lemonade

3 InsurTech SEO Lessons from Lemonade

In spring of 2019, insurance tech startup Lemonade received $300 million in additional funding. They’re putting that money toward growth as they continue disrupting the renters and homeowners insurance marketplace in urban areas. (And they’re quite...