Product Category Positioning Strategy
Showing buyers, AI, and Google what you do best
Gartner and Forrester frame the market, and so can you
Buyers see you in the context of your competitors. They form their own rubrics to evaluate options using analyst reports, user reviews, and peer opinions as sources. That’s what they’ll grade you against.
Overthink Group helps you get more of a say in that rubric.
We work with clients to create narratives, frameworks, and terminology for the product categories they play in. These resources combine the principles of consultative sales, demand generation, and awareness marketing to show buyers how you see your category and how you think they should approach the buying process.
Bonus: the resources we make tend to rank in search engines and get paraphrased in AI tools, too.
Perspective-setting frameworks
You have a point of view on what buyers should expect from your category. We articulate that point of view, enabling your ICPs to see the market the way you do.
Bespoke scoring systems
Everyone has a reason to claim they’re the best. We design market rubrics so you can quantify yours (and grow more visibility).
(Lots of) decisioning content
Buyer guides. Comparison pages. Sales battle cards. Alternative lists. Overthink Group produces the content arsenal you need to win deals.