Original research & survey design
Earning visibility with never-before-seen reports
Mentions, links, and citations come from original research
Your audience and your product have stories to tell. Overthink Group helps you find those stories and turn them into authoritative, insightful reports.
This is the kind of content that reporters link to. It’s what LLMs cite and mention. It’s what Google’s AI overviews paraphrase. More importantly, it’s the kind of content that humans pass around via email, Slack, and Teams to shape buying decisions
“State of X” reports
We collaborate with clients to design audience surveys, then use the results as foundations for industry reports.
Competitive scoring
We create surveys to inform rubric weights and industry rankings, so your “best-of” lists and comparison pages are backed by real buyer input
Pre-research alignment
We review and recommend survey questions for marketing alignment before you spend money on market research.
Keeping it relevant
Original research isn’t a one-shot move. We dig into the results to spin out content campaigns that engage readers for months after the first report is published.