by Jeffrey Kranz | Jul 14, 2026 | Article, Industry report
In June, Overthink Group partnered with Amadora to analyze 1,263 solution-aware prompts across four popular AI search channels: ChatGPT, Gemini, Perplexity, and Google AI Overviews. We ran each of these prompts for one business week. Last quarter, G2’s research...
by Jeffrey Kranz | Jul 3, 2026 | Article, Industry report
Since March, Zoe and I have analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories on a monthly basis. This report gives you an idea of how Google’s treating solution-aware keywords in smaller software markets. If you’re a B2B SaaS...
by Jeffrey Kranz | May 23, 2026 | Article, Industry report
Every month, Zoe and I analyze a basket of 1,000 B2B SaaS SERPs and 1,000 solution-aware AI prompts across 250 unique, niche product categories. We want to see what happens when enterprise buyers use Google and LLMs to look for solutions. If you’re a B2B SaaS marketer...
by Jeffrey Kranz | Apr 16, 2026 | Article, Industry report
On April 10, Zoe and I analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories to assess the impact of Google AI Overviews on results. We found a lot more. If you’re a B2B SaaS marketer trying to get on enterprise buyers’ shortlists, we...
by Jeffrey Kranz | Nov 24, 2025 | Article, Industry report, Teardown
“How are we showing up in AI?” If your business relies on content and SEO for marketing, you’ve probably been asking (or getting asked) this question a lot. And if you’re going to answer this question, you need an AI visibility tool. There are a lot of these tools out...
by Jeffrey Kranz | Feb 22, 2019 | Industry report, Teardown
There are a lot of fundraising fintech companies out there—but what are they doing in terms of content marketing and SEO? How are these businesses attracting decision-makers at nonprofits from search engines? We’ve done a good deal of SEO work with fintech...
