10 SEO Tips for B2B SaaS Product Pages

10 SEO Tips for B2B SaaS Product Pages

The SaaS product overview page is where prospective customers can get a high-level answer to the question: “What does your product do?” A well-built B2B SaaS product page will give people an overview of your product’s features, the problems it provides, and how it...
The Beginner’s Guide to B2B SEO Strategy in 2020

The Beginner’s Guide to B2B SEO Strategy in 2020

This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary: Businesses don’t Google things, people do. Whether it’s B2B or B2C, your SEO strategy needs to be about the people you’re trying to reach....
How (and Why) Pillar Pages Get You More SEO Traffic

How (and Why) Pillar Pages Get You More SEO Traffic

Pillar pages are comprehensive posts that position your organization as a thought leader on a given topic. The term was coined by Hubspot in 2017, when they completely reorganized their blog and unveiled their new content marketing strategy. Over the years, several...
How to Do a Blog Content Audit, Step by Step

How to Do a Blog Content Audit, Step by Step

If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....