How (and Why) to Clean Up Your Blog in 2019

How (and Why) to Clean Up Your Blog in 2019

If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
What Is Domain Authority? Is It Even Real?

What Is Domain Authority? Is It Even Real?

Domain authority (also known as site authority and website authority) is a metric used by SEOs to estimate how “rankable” a website is as a whole. It’s based on the idea that some websites are more likely to rank in search engines than others. Most site authority...
The Complete Guide to Remarketing

The Complete Guide to Remarketing

Remarketing is a marketing tactic that leads people to re-encounter your brand. When people talk about remarketing, they usually mean one of two things: Retargeting website visitors with ads Sending abandoned shopping cart emails Those are common remarketing tactics,...