by Jeffrey Kranz | Jan 1, 2023 | Guide
This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary: Businesses don’t Google things, people do. Whether it’s B2B or B2C, your SEO strategy needs to be about the people you’re trying to reach....
by Jeffrey Kranz | Jan 27, 2020 | Guide
SEO is a vast discipline. If you rank for the right keywords, you’ll get found by the people who are looking for the kind of help you can give them. If you don’t rank for those keywords, SEO can be a massive waste of time. Fortunately, there’s one slice of SEO...
by Jeffrey Kranz | Jan 27, 2020 | Guide
The SaaS product overview page is where prospective customers can get a high-level answer to the question: “What does your product do?” A well-built B2B SaaS product page will give people an overview of your product’s features, the problems it provides, and how it...
by Ryan Nelson | Jun 8, 2019 | Guide, Infocomic
“Content experience” is exactly what it sounds like: it’s how your audience experiences your content. It’s a facet of content marketing that focuses on things that hinder or enhance the way people receive and respond to your articles, videos, posts, infographics, and...
by Ryan Nelson | Mar 23, 2019 | Guide
Pillar pages are comprehensive posts that position your organization as a thought leader on a given topic. The term was coined by Hubspot in 2017, when they completely reorganized their blog and unveiled their new content marketing strategy. Over the years, several...
by Jeffrey Kranz | Oct 29, 2018 | Article, Guide
If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
