What Is Domain Authority? Is It Even Real?

What Is Domain Authority? Is It Even Real?

Domain authority (also known as site authority and website authority) is a metric used by SEOs to estimate how “rankable” a website is as a whole. It’s based on the idea that some websites are more likely to rank in search engines than others. Most site authority...
The Complete Guide to Remarketing

The Complete Guide to Remarketing

Remarketing is a marketing tactic that leads people to re-encounter your brand. When people talk about remarketing, they usually mean one of two things: Retargeting website visitors with ads Sending abandoned shopping cart emails Those are common remarketing tactics,...