The Beginner’s Guide to Pillar Pages

The Beginner’s Guide to Pillar Pages

Pillar pages are comprehensive posts that position your organization as a thought leader on a given topic. The term was coined by Hubspot in 2017, when they completely reorganized their blog and unveiled their new content marketing strategy. Over the years, several...
The Beginner’s Guide to B2B SEO Strategy in 2019

The Beginner’s Guide to B2B SEO Strategy in 2019

∂This is a long one, folks. Here’s the executive summary: Businesses don’t Google things, people do. Whether it’s B2B or B2C, your SEO strategy needs to be about the people you’re trying to reach. Your B2B SEO strategy should answer 3 questions: What are our people...
How to Do a Blog Content Audit in 2019

How to Do a Blog Content Audit in 2019

If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
What Is Domain Authority? Is It Even Real?

What Is Domain Authority? Is It Even Real?

Domain authority (also known as site authority and website authority) is a metric used by SEOs to estimate how “rankable” a website is as a whole. It’s based on the idea that some websites are more likely to rank in search engines than others. Most site authority...