The Beginner’s Guide to B2B SEO Strategy in 2019

The Beginner’s Guide to B2B SEO Strategy in 2019

This is a long one, folks. Here’s the executive summary: Businesses don’t Google things, people do. Whether it’s B2B or B2C, your SEO strategy needs to be about the people you’re trying to reach. Your B2B SEO strategy should answer 3 questions: What are our people...
How to Do a Blog Content Audit in 2019

How to Do a Blog Content Audit in 2019

If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
What Is Domain Authority? Is It Even Real?

What Is Domain Authority? Is It Even Real?

Domain authority (also known as site authority and website authority) is a metric used by SEOs to estimate how “rankable” a website is as a whole. It’s based on the idea that some websites are more likely to rank in search engines than others. Most site authority...
The Complete Guide to Remarketing

The Complete Guide to Remarketing

Remarketing is a marketing tactic that leads people to re-encounter your brand. When people talk about remarketing, they usually mean one of two things: Retargeting website visitors with ads Sending abandoned shopping cart emails Those are common remarketing tactics,...