The Marketer’s Guide to Customer Marketing

The Marketer’s Guide to Customer Marketing

Also referred to as customer relationship marketing, customer marketing is when you use your current customers to reach new people. It’s a focused effort to increase awareness of your brands, products, or services through word-of-mouth. Customer marketing is often...
The Beginner’s Guide to Pillar Pages

The Beginner’s Guide to Pillar Pages

Pillar pages are comprehensive posts that position your organization as a thought leader on a given topic. The term was coined by Hubspot in 2017, when they completely reorganized their blog and unveiled their new content marketing strategy. Over the years, several...
How Long Should a Blog Post Be? [Infographic]

How Long Should a Blog Post Be? [Infographic]

When you have an idea for a post, it’s easy to feel like you need to just jump in and see where it goes. But what happens when you run out of steam? Is it done? Maybe. But probably not. Before typing a single word of your next blog post, you should have a rough idea...
How I Tripled My Weekly Writing Output

How I Tripled My Weekly Writing Output

A year ago, I would’ve said that 10,000 words per week wasn’t possible for me. As a marketing copywriter averaging 3,000 words a week, I thought I was hovering near my limit. I had no idea what I was capable of. But over this last year I’ve made some big changes to...