How Long Should a Blog Post Be? [Infographic]

How Long Should a Blog Post Be? [Infographic]

When you have an idea for a post, it’s easy to feel like you need to just jump in and see where it goes. But what happens when you run out of steam? Is it done? Maybe. But probably not. Before typing a single word of your next blog post, you should have a rough idea...
How I Tripled My Weekly Writing Output

How I Tripled My Weekly Writing Output

A year ago, I would’ve said that 10,000 words per week wasn’t possible for me. As a marketing copywriter averaging 3,000 words a week, I thought I was hovering near my limit. I had no idea what I was capable of. But over this last year I’ve made some big changes to...
The Complete Guide to Remarketing

The Complete Guide to Remarketing

Remarketing is a marketing tactic that leads people to re-encounter your brand. When people talk about remarketing, they usually mean one of two things: Retargeting website visitors with ads Sending abandoned shopping cart emails Those are common remarketing tactics,...
Every Google SERP Feature Explained

Every Google SERP Feature Explained

Search Engine Results Pages (SERPs) are constantly evolving. Google is getting better at understanding what people are searching for and determining what content satisfies that search. But that isn’t the only way Google is changing the landscape of SERPs. The way they...