by Ryan Nelson | Apr 11, 2018 | Case study
A year ago, I would’ve said that 10,000 words per week wasn’t possible for me. As a marketing copywriter averaging 3,000 words a week, I thought I was hovering near my limit. I had no idea what I was capable of. But over this last year I’ve made some big changes to...
by Ryan Nelson | Apr 4, 2018 | Guide
Remarketing is a marketing tactic that leads people to re-encounter your brand. When people talk about remarketing, they usually mean one of two things: Retargeting website visitors with ads Sending abandoned shopping cart emails Those are common remarketing tactics,...
by Ryan Nelson | Mar 17, 2018 | Article
Search Engine Results Pages (SERPs) are constantly evolving. Google is getting better at understanding what people are searching for and determining what content satisfies that search. But that isn’t the only way Google is changing the landscape of SERPs. The way they...
by Ryan Nelson | Mar 13, 2018 | Article
RankBrain is Google’s way of asking “Is this what you meant?” It uses machine learning and an advanced understanding of how language works to figure out what people are really searching for, so that Google can serve up the best results. It’s one of the main...
by Ryan Nelson | Feb 23, 2018 | Case study
Free trials are about giving customers confidence. Nobody wants to spend money without knowing what they’re buying—or if what they’re buying does what they need. That’s why a free trial can be your best sales pitch. It puts potential customers in the driver’s seat,...
