How I Tripled My Weekly Writing Output

How I Tripled My Weekly Writing Output

A year ago, I would’ve said that 10,000 words per week wasn’t possible for me. As a marketing copywriter averaging 3,000 words a week, I thought I was hovering near my limit. I had no idea what I was capable of. But over this last year I’ve made some big changes to...
10 Case Studies on Increasing Free Trials

10 Case Studies on Increasing Free Trials

Free trials are about giving customers confidence. Nobody wants to spend money without knowing what they’re buying—or if what they’re buying does what they need. That’s why a free trial can be  your best sales pitch. It puts potential customers in the driver’s seat,...
10 Case Studies on Email Onboarding Campaigns

10 Case Studies on Email Onboarding Campaigns

When your email shows up in someone’s inbox, they need to know who you are and why you’re there. Context is the difference between a well-executed onboarding campaign and spam. Your welcome sequence sets the tone for your relationship. It frames your subscribers’...
7 Case Studies on Retargeting Ads

7 Case Studies on Retargeting Ads

Your website doesn’t exist just to get views. But the vast majority of people who visit your website leave without doing anything more than looking at your page. On average, about 98% of website visitors leave without converting. Some of them might come back on their...