by Jeffrey Kranz | Aug 27, 2018 | Case study
An unusual ad for Netflix’s new original comedy, Disenchantment, caught my eye this morning. Check out this quick dive into how Netflix is partnering with Clickhole to promote their new show. Take a look—it’s a neat example of how one content company is...
by Ryan Nelson | Apr 11, 2018 | Case study
A year ago, I would’ve said that 10,000 words per week wasn’t possible for me. As a marketing copywriter averaging 3,000 words a week, I thought I was hovering near my limit. I had no idea what I was capable of. But over this last year I’ve made some big changes to...
by Ryan Nelson | Feb 23, 2018 | Case study
Free trials are about giving customers confidence. Nobody wants to spend money without knowing what they’re buying—or if what they’re buying does what they need. That’s why a free trial can be your best sales pitch. It puts potential customers in the driver’s seat,...
by Jeffrey Kranz | Feb 19, 2018 | Case study, Teardown
The fintech industry is growing fast. And Stash Invest is one of the fastest-growing players in this industry—reaching a million users, or “Stashers,” in their first three years. Like Wealthfront (which we tore down recently), Stash is a robo-advisor: an online...
by Ryan Nelson | Jan 29, 2018 | Case study
When your email shows up in someone’s inbox, they need to know who you are and why you’re there. Context is the difference between a well-executed onboarding campaign and spam. Your welcome sequence sets the tone for your relationship. It frames your subscribers’...
![How to Write Content That Actually Gets Leads: HubSpot’s 10 Best Lead Magnets [Teardown]](https://overthinkgroup.com/wp-content/uploads/Lead-Magnet-1080x675.jpg)
by Jeffrey Kranz | Jan 22, 2018 | Case study
There’s no such thing as a free lunch guide. Or ebook. Or whitepaper. Or checklist. The world is wise to us marketers. They know we’re giving away that gated content in hopes of getting them on the path to spending money with us. The bar for gated content is only...
