by Jeffrey Kranz | Jun 17, 2026 | Article, Teardown
Lots of the conversation around search and visibility stays at the general level—and it can get pessimistic. But what happens when you dig into the niches? Turns out with some of them, there’s a lot of opportunity just waiting to be grabbed. For example, Zoe and I...
by Jeffrey Kranz | Nov 24, 2025 | Article, Industry report, Teardown
“How are we showing up in AI?” If your business relies on content and SEO for marketing, you’ve probably been asking (or getting asked) this question a lot. And if you’re going to answer this question, you need an AI visibility tool. There are a lot of these tools out...
by Jeffrey Kranz | May 8, 2019 | Teardown
In spring of 2019, insurance tech startup Lemonade received $300 million in additional funding. They’re putting that money toward growth as they continue disrupting the renters and homeowners insurance marketplace in urban areas. (And they’re quite...
by Jeffrey Kranz | Apr 11, 2019 | Teardown
Fundera has a killer B2B SEO strategy. They’re one of New York’s fastest-growing startups, and they get more than 800,000 visits a month from organic search traffic. In case you’re not familiar with Fundera, they’re a website that refers...
by Jeffrey Kranz | Mar 29, 2019 | Teardown
Manufacturers used to rely on retailers to distribute their product, but today more companies are selling their products straight to the end users. This direct-to-consumer (also called “D2C” and “DTC”) approach has built unknown startups into...
by Jeffrey Kranz | Mar 28, 2019 | Teardown
This article was originally published in 2017, and is periodically updated. If you’re reading up on Casper’s content marketing, you should also check out our 2019 teardown of Purple’s SEO strategy. Ten years ago, you bought mattresses at the mattress...
