by Jeffrey Kranz | Apr 16, 2026 | Article, Industry report
On April 10, Zoe and I analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories to assess the impact of Google AI Overviews on results. We found a lot more. If you’re a B2B SaaS marketer trying to get on enterprise buyers’ shortlists, we...
by Jeffrey Kranz | Jan 27, 2026 | Article
“We need to be in the top 3 options for our product category from the start.” That’s what the client told us they wanted in 2025. They weren’t completely unknown in their space. But as far as Google was concerned, they weren’t in the top 3 solutions for their product...
by Jeffrey Kranz | Jan 6, 2026 | Article, Guide
If you want to measure and optimize your brand’s visibility in AI platforms, you’ll need to generate a set of sample prompts for your AI visibility tool to track. And the quality of the reports you get from any tool depend on how strategically you’ve built that sample...
by Jeffrey Kranz | Nov 24, 2025 | Article, Industry report, Teardown
“How are we showing up in AI?” If your business relies on content and SEO for marketing, you’ve probably been asking (or getting asked) this question a lot. And if you’re going to answer this question, you need an AI visibility tool. There are a lot of these tools out...
by Jeffrey Kranz | Feb 24, 2024 | Article
“Is this content really ready for primetime?” This is the question content creators ask themselves every time they’re about to hit the “Publish” button. It’s a subjective call to make, and so most folks just do a final spell check,...
by Jeffrey Kranz | Feb 10, 2020 | Article
If you’re selling B2B SaaS, odds are good you serve a few niche industries. When decision-makers in these industries begin considering product options in your category, some of them will inevitably search for your product category in their industry. For example:...
