by Jeffrey Kranz | Feb 24, 2024 | Article
“Is this content really ready for primetime?” This is the question content creators ask themselves every time they’re about to hit the “Publish” button. It’s a subjective call to make, and so most folks just do a final spell check,...
by Jeffrey Kranz | Feb 10, 2020 | Article
If you’re selling B2B SaaS, odds are good you serve a few niche industries. When decision-makers in these industries begin considering product options in your category, some of them will inevitably search for your product category in their industry. For example:...
by Jeffrey Kranz | Jan 30, 2020 | Article
Your solutions pages are where you answer the question, “What problems does your SaaS product solve?” you will likely have several solutions pages per product: one for each high-level set of disciplines you help your customers master. The solutions page is a...
by Ryan Nelson | May 11, 2019 | Article
Also referred to as customer relationship marketing, customer marketing is when you use your current customers to reach new people. It’s a focused effort to increase awareness of your brands, products, or services through word-of-mouth. Customer marketing is often...
by Jeffrey Kranz | Feb 12, 2019 | Article, Industry report
There’s a lot of money in robo-investing nowadays—both from investors like me and VCs. Which means there’s also a lot of money being spent on marketing these fintech solutions to young investors. That’s where NerdWallet comes in. They’re a...
by Jeffrey Kranz | Jan 3, 2019 | Article
For the past decade, content marketers have enjoyed publishing stellar content and getting organic attention because of it. But the platforms that people use to find content are becoming more and more pay-to-play—and that means we content marketers need to change the...
