The Marketer’s Guide to Customer Marketing

The Marketer’s Guide to Customer Marketing

Also referred to as customer relationship marketing, customer marketing is when you use your current customers to reach new people. It’s a focused effort to increase awareness of your brands, products, or services through word-of-mouth. Customer marketing is often...
Sorry, the Future of Content Is Ads

Sorry, the Future of Content Is Ads

For the past decade, content marketers have enjoyed publishing stellar content and getting organic attention because of it. But the platforms that people use to find content are becoming more and more pay-to-play—and that means we content marketers need to change the...