How Long Should a Blog Post Be? [Infographic]

How Long Should a Blog Post Be? [Infographic]

When you have an idea for a post, it’s easy to feel like you need to just jump in and see where it goes. But what happens when you run out of steam? Is it done? Maybe. But probably not. Before typing a single word of your next blog post, you should have a rough idea...
Every Google SERP Feature Explained

Every Google SERP Feature Explained

Search Engine Results Pages (SERPs) are constantly evolving. Google is getting better at understanding what people are searching for and determining what content satisfies that search. But that isn’t the only way Google is changing the landscape of SERPs. The way they...
How Keywords Lost SEO Importance: an Analogy

How Keywords Lost SEO Importance: an Analogy

Keywords aren’t as useful as they were in 2012. That’s been true for a while now—ever since the Google Hummingbird algorithm went into effect back in 2013. Because of this, more and more SEOs are talking about the shift from specific keywords to broader topics when it...