How to Do a Blog Content Audit in 2019

How to Do a Blog Content Audit in 2019

If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
4 SEO Lessons from Fitbit’s Best Blog Post

4 SEO Lessons from Fitbit’s Best Blog Post

It’s easy to think of startup marketing as completely spend-driven: companies come up with a product, and then dump millions of dollars into ads. This goes double for consumer tech startups. It’s easy to fall into the cycle of paid advertising addiction....
How Long Should a Blog Post Be? [Infographic]

How Long Should a Blog Post Be? [Infographic]

When you have an idea for a post, it’s easy to feel like you need to just jump in and see where it goes. But what happens when you run out of steam? Is it done? Maybe. But probably not. Before typing a single word of your next blog post, you should have a rough idea...
Every Google SERP Feature Explained

Every Google SERP Feature Explained

Search Engine Results Pages (SERPs) are constantly evolving. Google is getting better at understanding what people are searching for and determining what content satisfies that search. But that isn’t the only way Google is changing the landscape of SERPs. The way they...
Google RankBrain: The Beginner’s Guide

Google RankBrain: The Beginner’s Guide

RankBrain is Google’s way of asking “Is this what you meant?” It uses machine learning and an advanced understanding of how language works to figure out what people are really searching for, so that Google can serve up the best results. It’s one of the main...