Every Google SERP Feature Explained

Every Google SERP Feature Explained

Search Engine Results Pages (SERPs) are constantly evolving. Google is getting better at understanding what people are searching for and determining what content satisfies that search. But that isn’t the only way Google is changing the landscape of SERPs. The way they...
Google RankBrain: The Beginner’s Guide

Google RankBrain: The Beginner’s Guide

RankBrain is Google’s way of asking “Is this what you meant?” It uses machine learning and an advanced understanding of how language works to figure out what people are really searching for, so that Google can serve up the best results. It’s one of the main...
How Keywords Lost SEO Importance: an Analogy

How Keywords Lost SEO Importance: an Analogy

Keywords aren’t as useful as they were in 2012. That’s been true for a while now—ever since the Google Hummingbird algorithm went into effect back in 2013, and especially with the advent of RankBrain. Because of this, more and more SEOs are talking about the shift...
HubSpot and Marketo Blogs: a Side-by-Side Teardown

HubSpot and Marketo Blogs: a Side-by-Side Teardown

When it comes to content marketing, these companies need no introduction. They’re not just great tools. HubSpot and Marketo are established resources to the marketing world. They’re successful companies, too. HubSpot rounded out 2017 on track to make $370 million in...
10 Reasons You Need More “Dud Leads”

10 Reasons You Need More “Dud Leads”

Have you ever heard this come up in conversations about growth? “Sure, we could grow a big email list. But how many of those subscribers are likely to become customers?” When you’re in growth mode, you want new users and customers. That means when it comes to email,...