7 Case Studies on Retargeting Ads

7 Case Studies on Retargeting Ads

Your website doesn’t exist just to get views. But the vast majority of people who visit your website leave without doing anything more than looking at your page. On average, about 98% of website visitors leave without converting. Some of them might come back on their...
24 Cents per Lead: Here’s How We Did It with Facebook Ads

24 Cents per Lead: Here’s How We Did It with Facebook Ads

24 cents is a dynamite cost per lead—but it doesn’t happen by accident. (For some additional context, Facebook’s own success story page highlights a campaign that achieved a $2.30 CPL.) Here’s how we used the Mad Scientist methodology to win more than 12,000 new email...
10 Case Studies on Growing an Email List

10 Case Studies on Growing an Email List

Email marketing is one of the most reliable ways to consistently communicate with your audience. For many organizations and individuals, email lists are automated, revenue-generating machines. They provide a steady stream of traffic and a regular source of content...
10 Case Studies on Chatbots

10 Case Studies on Chatbots

No customer service rep wants to answer the same question a hundred times a day. No sales rep wants to talk to people who aren’t going to buy. And if you’re leading an organization, you can’t afford to let either of those scenarios be the norm. Chatbots (more...