by Jeffrey Kranz | Jan 27, 2020 | Guide
The SaaS product overview page is where prospective customers can get a high-level answer to the question: “What does your product do?” A well-built B2B SaaS product page will give people an overview of your product’s features, the problems it provides, and how it...
by Jeffrey Kranz | May 8, 2019 | Teardown
In spring of 2019, insurance tech startup Lemonade received $300 million in additional funding. They’re putting that money toward growth as they continue disrupting the renters and homeowners insurance marketplace in urban areas. (And they’re quite...
by Jeffrey Kranz | Apr 11, 2019 | Teardown
Fundera has a killer B2B SEO strategy. They’re one of New York’s fastest-growing startups, and they get more than 800,000 visits a month from organic search traffic. In case you’re not familiar with Fundera, they’re a website that refers...
by Jeffrey Kranz | Mar 29, 2019 | Teardown
Manufacturers used to rely on retailers to distribute their product, but today more companies are selling their products straight to the end users. This direct-to-consumer (also called “D2C” and “DTC”) approach has built unknown startups into...
by Jeffrey Kranz | Mar 28, 2019 | Teardown
This article was originally published in 2017, and is periodically updated. If you’re reading up on Casper’s content marketing, you should also check out our 2019 teardown of Purple’s SEO strategy. Ten years ago, you bought mattresses at the mattress...
