The Beginner’s Guide to B2B SEO Strategy in 2019

The Beginner’s Guide to B2B SEO Strategy in 2019

∂This is a long one, folks. Here’s the executive summary: Businesses don’t Google things, people do. Whether it’s B2B or B2C, your SEO strategy needs to be about the people you’re trying to reach. Your B2B SEO strategy should answer 3 questions: What are our people...
4 (Reasonable) Ways to Make a Content Calendar

4 (Reasonable) Ways to Make a Content Calendar

Editorial calendars are hard work for content marketers. Content takes time and effort, which means having a plan for when that content hits the Web is a huge win. A good publishing schedule can help you produce more content than you would otherwise. But a standard...
Sorry, the Future of Content Is Ads

Sorry, the Future of Content Is Ads

For the past decade, content marketers have enjoyed publishing stellar content and getting organic attention because of it. But the platforms that people use to find content are becoming more and more pay-to-play—and that means we content marketers need to change the...