What should you make?
The Overthink Content Podcast
Dig into the thought processes behind brilliant content strategies. This podcast takes a look at how content strategists from different brands and industries come up with ideas for content, and how they choose what to make next. Hosted by Overthink Group cofounder Jeffrey Kranz.
Recently aired
The BOSS Method: How to Win B2B SaaS Category SERPS and AIOs [2026 Case Study]
“We need to be in the top 3 options for our product category from the start.” That’s what the client told us they wanted in 2025. They weren’t completely unknown in their space. But as far as Google was concerned, they weren’t in the top 3 solutions for their product...
The Beginner’s Guide to B2B SEO Strategy in 2026
Because of how marketing works in the B2B world, you can expect a few particularities in B2B SEO that you wouldn’t necessarily count on in other spaces. Here’s what you need to know about B2B SEO to get started.
AEO Prompt Architecture: 10 Principles We Recommend for B2B SaaS companies
If you want to measure and optimize your brand’s visibility in AI platforms, you’ll need to generate a set of sample prompts for your AI visibility tool to track. And the quality of the reports you get from any tool depend on how strategically you’ve built that sample...
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Our podcast explores how content people think. If there’s a project or system that you think would help other content strategists make wise marketing decisions, let us know! You might have a slot in the next season of Overthink Content.