What should you make?
The Overthink Content Podcast
Dig into the thought processes behind brilliant content strategies. This podcast takes a look at how content strategists from different brands and industries come up with ideas for content, and how they choose what to make next. Hosted by Overthink Group cofounder Jeffrey Kranz.
Recently aired
3 Types of Pillar Page: How to write long-form content for SEO
NOTE: This post covers some approaches to pillar pages that work regardless of industry. If you want to know how and why pillar pages work in general, as well as a bigger list of types of pillar pages, check out Ryan's Beginner's Guide to Pillar Pages. HubSpot made...
How to Build Pillar Pages out of Old Blog Posts
You're ready to start writing pillar pages, those comprehensive, long-form pieces that bring you more organic search traffic. But starting a pillar page from scratch can be a hassle. Good news! If you've been blogging for a while, there's a good chance you can use a...
301 Redirects, Noindex, and Rel=”Canonical”—What’s the Difference?
What do you do with content and URLs that you don't want showing up in Google's SERPs? If you're a content marketer, you've probably heard three common code tools come up in these kinds of conversations: 301 redirects Noindex (Usually "noindex, follow")...
Want to be a guest?
Our podcast explores how content people think. If there’s a project or system that you think would help other content strategists make wise marketing decisions, let us know! You might have a slot in the next season of Overthink Content.