What should you make?
The Overthink Content Podcast
Dig into the thought processes behind brilliant content strategies. This podcast takes a look at how content strategists from different brands and industries come up with ideas for content, and how they choose what to make next. Hosted by Overthink Group cofounder Jeffrey Kranz.
Recently aired
10 Case Studies on Email Onboarding Campaigns
While you’re bound to find people touting hard and fast onboarding rules, there are always going to be companies that break them and succeed anyways.
![How to Write Content That Actually Gets Leads: HubSpot’s 10 Best Lead Magnets [Teardown]](https://overthinkgroup.com/wp-content/uploads/Lead-Magnet-1080x675.jpg)
How to Write Content That Actually Gets Leads: HubSpot’s 10 Best Lead Magnets [Teardown]
We analyzed 130 HubSpot resources to see what we could learn from their best gated content. Here’s what we found …
Humanizing the Robo-Advisor: Inside Wealthfront’s Content Marketing Strategy
Want to disrupt a trillion-dollar industry? Watch how Wealthfront’s content makes a robo-advisor feel human-friendly (and strips out industry jargon to make investing more approachable for their target audience).
Want to be a guest?
Our podcast explores how content people think. If there’s a project or system that you think would help other content strategists make wise marketing decisions, let us know! You might have a slot in the next season of Overthink Content.