What should you make?
The Overthink Content Podcast
Dig into the thought processes behind brilliant content strategies. This podcast takes a look at how content strategists from different brands and industries come up with ideas for content, and how they choose what to make next. Hosted by Overthink Group cofounder Jeffrey Kranz.
Recently aired
Pillar Pages vs. Skyscrapers vs. 10x Content vs. Cornerstones: What’s the Difference?
"In the world of branded marketing tactics, your metaphor either dies, or it lives long enough to be confused with the other surviving metaphors." —Harvey Dent (probably) One difficulty of working in marketing: the tactics change faster than the language around them....
How to Do a Blog Content Audit, Step by Step
If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
Inside Blue Bottle Coffee’s evergreen SEO library
For a while now, "content marketing" has been almost synonymous with "blogging." When I got HubSpot certified back in 2013, the inbound marketing program recommended creating no fewer than two blog posts per week. "Consistency" was the word that marketers heard time...
Want to be a guest?
Our podcast explores how content people think. If there’s a project or system that you think would help other content strategists make wise marketing decisions, let us know! You might have a slot in the next season of Overthink Content.