What should you make?
The Overthink Content Podcast
Dig into the thought processes behind brilliant content strategies. This podcast takes a look at how content strategists from different brands and industries come up with ideas for content, and how they choose what to make next. Hosted by Overthink Group cofounder Jeffrey Kranz.
Recently aired
5 SEO Lessons from Zapier’s Best Blog Post
If you've done much content marketing in the SaaS world, you've probably spent some time on the Zapier blog. Zapier is a tech company that helps people integrate various tools—even if they're not developers. Zapiers gets apps like Google Sheets, Box, and Salesforce to...
4 SEO Lessons from Fitbit’s Best Blog Post
It's easy to think of startup marketing as completely spend-driven: companies come up with a product, and then dump millions of dollars into ads. This goes double for consumer tech startups. It's easy to fall into the cycle of paid advertising addiction. That's one...
A Peek Inside Opendoor’s Content Marketing Strategy
Technology is changing how we do everything, including how we buy and sell homes. For example, much like how robo-advisors are using software to democratize investing, platforms like Opendoor allow people to immediately get offers on their houses, instead of going...
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Our podcast explores how content people think. If there’s a project or system that you think would help other content strategists make wise marketing decisions, let us know! You might have a slot in the next season of Overthink Content.