What should you make?
The Overthink Content Podcast
Dig into the thought processes behind brilliant content strategies. This podcast takes a look at how content strategists from different brands and industries come up with ideas for content, and how they choose what to make next. Hosted by Overthink Group cofounder Jeffrey Kranz.
Recently aired
Why You Should Balance Paid and Organic Search Marketing
Search marketing involves a mix of paid and organic methods—but those behave differently over time. I take a look at why good organic search marketing tends to increase in ROI over time, while even the best paid campaigns will simmer down. Why paid marketing ROI...
Peek inside Charles Schwab’s content marketing strategy
Financial tech startups are shaking up the way consumers think about money, and the titans of finance are taking notice. Ellevest helps professional women invest in ways that account for (and fight back against) financial inequality. Stash helps low-income millennials...
![How Long Should a Blog Post Be? [Infographic]](https://overthinkgroup.com/wp-content/uploads/How-Long-Should-a-Blog-Post-Be-03-1080x675.png)
How Long Should a Blog Post Be? [Infographic]
How long your blog post should be completely depends on what you’re writing. Here’s the definitive guide to finding your ideal blog post length.
Want to be a guest?
Our podcast explores how content people think. If there’s a project or system that you think would help other content strategists make wise marketing decisions, let us know! You might have a slot in the next season of Overthink Content.