What should you make?

The Overthink Content Podcast

Dig into the thought processes behind brilliant content strategies. This podcast takes a look at how content strategists from different brands and industries come up with ideas for content, and how they choose what to make next. Hosted by Overthink Group cofounder Jeffrey Kranz.

Recently aired

Content Experience: Everything Marketers Need to Know

Content Experience: Everything Marketers Need to Know

“Content experience” is exactly what it sounds like: it’s how your audience experiences your content. It’s a facet of content marketing that focuses on things that hinder or enhance the way people receive and respond to your articles, videos, posts, infographics, and audio.

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The Marketer’s Guide to Customer Marketing

The Marketer’s Guide to Customer Marketing

Also referred to as customer relationship marketing, customer marketing is when you use your current customers to reach new people. It’s a focused effort to increase awareness of your brands, products, or services through word-of-mouth. Customer marketing is often...

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3 InsurTech SEO Lessons from Lemonade

3 InsurTech SEO Lessons from Lemonade

In spring of 2019, insurance tech startup Lemonade received $300 million in additional funding. They're putting that money toward growth as they continue disrupting the renters and homeowners insurance marketplace in urban areas. (And they're quite disruptive indeed:...

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Want to be a guest?

Our podcast explores how content people think. If there’s a project or system that you think would help other content strategists make wise marketing decisions, let us know! You might have a slot in the next season of Overthink Content.

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