What should you make?
The Overthink Content Podcast
Dig into the thought processes behind brilliant content strategies. This podcast takes a look at how content strategists from different brands and industries come up with ideas for content, and how they choose what to make next. Hosted by Overthink Group cofounder Jeffrey Kranz.
Recently aired
The Content Value Pyramid: When Is Content “Good Enough” to Publish?
"Is this content really ready for primetime?" This is the question content creators ask themselves every time they're about to hit the "Publish" button. It's a subjective call to make, and so most folks just do a final spell check, a final gut check, and then ship it....
The Beginner’s Guide to B2B SEO Strategy in 2024
Because of how marketing works in the B2B world, you can expect a few particularities in B2B SEO that you wouldn’t necessarily count on in other spaces. Here’s what you need to know about B2B SEO to get started.
12 SEO Tips for B2B SaaS Industry Pages
If you're selling B2B SaaS, odds are good you serve a few niche industries. When decision-makers in these industries begin considering product options in your category, some of them will inevitably search for your product category in their industry. For example: A...
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Our podcast explores how content people think. If there’s a project or system that you think would help other content strategists make wise marketing decisions, let us know! You might have a slot in the next season of Overthink Content.