What should you make?
The Overthink Content Podcast
Dig into the thought processes behind brilliant content strategies. This podcast takes a look at how content strategists from different brands and industries come up with ideas for content, and how they choose what to make next. Hosted by Overthink Group cofounder Jeffrey Kranz.
Recently aired
We analyzed 1,260 prompts to see who’s winning AEO in B2B SaaS
G2 is the citation champ. AIOs love YouTube. Perplexity and ChatGPT love spam.
We analyzed 1,000 B2B SERPs over 2026 Q2. Here’s what we found.
Since March, Zoe and I have analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories on a monthly basis. This report gives you an idea of how Google’s treating solution-aware keywords in smaller software markets. If you’re a B2B SaaS...
The Weird State of IoT Device Management SaaS SEO Today
Lots of the conversation around search and visibility stays at the general level—and it can get pessimistic. But what happens when you dig into the niches? Turns out with some of them, there’s a lot of opportunity just waiting to be grabbed. For example, Zoe and I...
Want to be a guest?
Our podcast explores how content people think. If there’s a project or system that you think would help other content strategists make wise marketing decisions, let us know! You might have a slot in the next season of Overthink Content.