What should you make?

The Overthink Content Podcast

Dig into the thought processes behind brilliant content strategies. This podcast takes a look at how content strategists from different brands and industries come up with ideas for content, and how they choose what to make next. Hosted by Overthink Group cofounder Jeffrey Kranz.

Recently aired

12 SEO Tips for B2B SaaS Industry Pages

12 SEO Tips for B2B SaaS Industry Pages

If you're selling B2B SaaS, odds are good you serve a few niche industries. When decision-makers in these industries begin considering product options in your category, some of them will inevitably search for your product category in their industry. For example: A...

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9 SEO Tips for B2B SaaS Solutions Pages

9 SEO Tips for B2B SaaS Solutions Pages

Your solutions pages are where you answer the question, “What problems does your SaaS product solve?” you will likely have several solutions pages per product: one for each high-level set of disciplines you help your customers master. The solutions page is a...

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Product Category SEO: How to Get High-Intent B2B Traffic

Product Category SEO: How to Get High-Intent B2B Traffic

SEO is a vast discipline. If you rank for the right keywords, you’ll get found by the people who are looking for the kind of help you can give them. If you don't rank for those keywords, SEO can be a massive waste of time. Fortunately, there’s one slice of SEO that’s...

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Want to be a guest?

Our podcast explores how content people think. If there’s a project or system that you think would help other content strategists make wise marketing decisions, let us know! You might have a slot in the next season of Overthink Content.

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