What should you make?
The Overthink Content Podcast
Dig into the thought processes behind brilliant content strategies. This podcast takes a look at how content strategists from different brands and industries come up with ideas for content, and how they choose what to make next. Hosted by Overthink Group cofounder Jeffrey Kranz.
Recently aired
The Weird State of IoT Device Management SaaS SEO Today
Lots of the conversation around search and visibility stays at the general level—and it can get pessimistic. But what happens when you dig into the niches? Turns out with some of them, there’s a lot of opportunity just waiting to be grabbed. For example, Zoe and I...
The State of Niche B2B SaaS Search: May 2026 Report
Every month, Zoe and I analyze a basket of 1,000 B2B SaaS SERPs and 1,000 solution-aware AI prompts across 250 unique, niche product categories. We want to see what happens when enterprise buyers use Google and LLMs to look for solutions. If you’re a B2B SaaS marketer...
The State of Niche B2B SaaS Search: April 2026 Report
Gartner wins Google, G2 wins AI, and Reddit is … part of it. And brace yourself for the slop tsunami.
Want to be a guest?
Our podcast explores how content people think. If there’s a project or system that you think would help other content strategists make wise marketing decisions, let us know! You might have a slot in the next season of Overthink Content.