by Jeffrey Kranz | Nov 22, 2017 | Article
Have you ever heard this come up in conversations about growth? “Sure, we could grow a big email list. But how many of those subscribers are likely to become customers?” When you’re in growth mode, you want new users and customers. That means when it comes to email,...
by Jeffrey Kranz | Nov 9, 2017 | Article
The popular inbound marketing fairytale goes like this: Someone finds your sweet blog post (and loves it) They join your email list to get a free ebook or to see a webinar NOW YOU GOT ‘EM. It’s only a matter of time before your drip campaign, friendly sales...
by Jeffrey Kranz | Oct 12, 2017 | Industry report, Teardown
Fintech startups are getting a lot of funding. (In fact, in Q2 of 2017, fintech companies raised a whopping $5.2 billion.) A good deal of that money goes into making apps that are changing the way we budget, bank, save, borrow, lend, and trade. Another portion goes...
