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Recent posts from the Overthink Group blog
The State of Niche B2B SaaS Search: May 2026 Report
Every month, Zoe and I analyze a basket of 1,000 B2B SaaS SERPs and 1,000 solution-aware AI prompts across 250 unique, niche product categories. We want to see what happens when enterprise buyers use Google and LLMs to look for solutions. If you’re a B2B SaaS marketer...
The State of Niche B2B SaaS Search: April 2026 Report
Gartner wins Google, G2 wins AI, and Reddit is … part of it. And brace yourself for the slop tsunami.
The BOSS Method: How to Win B2B SaaS Category SERPS and AIOs [2026 Case Study]
“We need to be in the top 3 options for our product category from the start.” That’s what the client told us they wanted in 2025. They weren’t completely unknown in their space. But as far as Google was concerned, they weren’t in the top 3 solutions for their product...