by Jeffrey Kranz | Aug 27, 2018 | Case study
An unusual ad for Netflix’s new original comedy, Disenchantment, caught my eye this morning. Check out this quick dive into how Netflix is partnering with Clickhole to promote their new show. Take a look—it’s a neat example of how one content company is...
by Jeffrey Kranz | Aug 27, 2018 | Teardown
Native Instruments is one of the best-known players in the music production software industry. In fact, many other software platforms for artists depend on Native Instruments. One of Overthink Group’s co-founders is a musician and producer (Lurm’s next EP...
by Jeffrey Kranz | Aug 13, 2018 | Teardown
If you’ve done much content marketing in the SaaS world, you’ve probably spent some time on the Zapier blog. Zapier is a tech company that helps people integrate various tools—even if they’re not developers. Zapiers gets apps like Google Sheets, Box,...
by Jeffrey Kranz | Aug 6, 2018 | Article
It’s easy to think of startup marketing as completely spend-driven: companies come up with a product, and then dump millions of dollars into ads. This goes double for consumer tech startups. It’s easy to fall into the cycle of paid advertising addiction....
by Jeffrey Kranz | Jul 2, 2018 | Teardown
Technology is changing how we do everything, including how we buy and sell homes. For example, much like how robo-advisors are using software to democratize investing, platforms like Opendoor allow people to immediately get offers on their houses, instead of going...
