by Jeffrey Kranz | Aug 6, 2018 | Article
It’s easy to think of startup marketing as completely spend-driven: companies come up with a product, and then dump millions of dollars into ads. This goes double for consumer tech startups. It’s easy to fall into the cycle of paid advertising addiction....
by Jeffrey Kranz | Jul 2, 2018 | Teardown
Technology is changing how we do everything, including how we buy and sell homes. For example, much like how robo-advisors are using software to democratize investing, platforms like Opendoor allow people to immediately get offers on their houses, instead of going...
by Jeffrey Kranz | Jun 11, 2018 | Guide
Search marketing involves a mix of paid and organic methods—but those behave differently over time. I take a look at why good organic search marketing tends to increase in ROI over time, while even the best paid campaigns will simmer down. Why paid marketing ROI...
by Jeffrey Kranz | May 24, 2018 | Teardown
Financial tech startups are shaking up the way consumers think about money, and the titans of finance are taking notice. Ellevest helps professional women invest in ways that account for (and fight back against) financial inequality. Stash helps low-income millennials...
by Jeffrey Kranz | Apr 26, 2018 | Infocomic
Good content marketing is the art and science of helping people make better decisions … and fall in love with your brand along the way. The best content marketers make complex things super simple. But content marketing itself is a pretty complex concept. When a friend...
