by Jeffrey Kranz | Apr 26, 2018 | Infocomic
Good content marketing is the art and science of helping people make better decisions … and fall in love with your brand along the way. The best content marketers make complex things super simple. But content marketing itself is a pretty complex concept. When a friend...
by Jeffrey Kranz | Apr 20, 2018 | Guide, Infocomic
Domain authority (also known as site authority and website authority) is a metric used by SEOs to estimate how “rankable” a website is as a whole. It’s based on the idea that some websites are more likely to rank in search engines than others. Most site authority...
by Jeffrey Kranz | Apr 6, 2018 | Guide
You’ve seen featured snippets. They’re the “position zero” results when people Google certain keywords. Like other SERP features, they deserve a spot in your SEO strategy. Which is why we’re lucky Moz’s Britney Muller is hosting a...
by Jeffrey Kranz | Apr 2, 2018 | Article, Guide
It’s not a good time for Facebook. In March of 2018, whistleblower Christopher Wylie told The Guardian that a data company had used 50 million Facebook user’s data to influence the 2016 US presidential election. A #DeleteFacebook movement ensued....
by Jeffrey Kranz | Feb 19, 2018 | Case study, Teardown
The fintech industry is growing fast. And Stash Invest is one of the fastest-growing players in this industry—reaching a million users, or “Stashers,” in their first three years. Like Wealthfront (which we tore down recently), Stash is a robo-advisor: an online...