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Peek inside Charles Schwab’s content marketing strategy

Peek inside Charles Schwab’s content marketing strategy

by Jeffrey Kranz | May 24, 2018 | Teardown

Financial tech startups are shaking up the way consumers think about money, and the titans of finance are taking notice. Ellevest helps professional women invest in ways that account for (and fight back against) financial inequality. Stash helps low-income millennials...
Inside Stash Invest’s high-growth content marketing strategy

Inside Stash Invest’s high-growth content marketing strategy

by Jeffrey Kranz | Feb 19, 2018 | Case study, Teardown

The fintech industry is growing fast. And Stash Invest is one of the fastest-growing players in this industry—reaching a million users, or “Stashers,” in their first three years. Like Wealthfront (which we tore down recently), Stash is a robo-advisor: an online...
Humanizing the Robo-Advisor: Inside Wealthfront’s Content Marketing Strategy

Humanizing the Robo-Advisor: Inside Wealthfront’s Content Marketing Strategy

by Jeffrey Kranz | Jan 18, 2018 | Article, Teardown

Wealthfront is a robo-advisor company that takes a software-only approach. No financial advisors. No chasing the market. Just software-driven passive investing. The startup was founded to democratize the finance industry, making it easy for anyone to invest wisely....
The State of Fintech Startup Blogs: 8 Trends to Be Aware of in 2018

The State of Fintech Startup Blogs: 8 Trends to Be Aware of in 2018

by Jeffrey Kranz | Oct 12, 2017 | Industry report, Teardown

Fintech startups are getting a lot of funding. (In fact, in Q2 of 2017, fintech companies raised a whopping $5.2 billion.) A good deal of that money goes into making apps that are changing the way we budget, bank, save, borrow, lend, and trade. Another portion goes...
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