by Ryan Nelson | May 8, 2018 | Article
When you have an idea for a post, it’s easy to feel like you need to just jump in and see where it goes. But what happens when you run out of steam? Is it done? Maybe. But probably not. Before typing a single word of your next blog post, you should have a rough idea...
by Jeffrey Kranz | Apr 20, 2018 | Guide, Infocomic
Domain authority (also known as site authority and website authority) is a metric used by SEOs to estimate how “rankable” a website is as a whole. It’s based on the idea that some websites are more likely to rank in search engines than others. Most site authority...
by Jeffrey Kranz | Apr 6, 2018 | Guide
You’ve seen featured snippets. They’re the “position zero” results when people Google certain keywords. Like other SERP features, they deserve a spot in your SEO strategy. Which is why we’re lucky Moz’s Britney Muller is hosting a...
by Ryan Nelson | Mar 17, 2018 | Article
Search Engine Results Pages (SERPs) are constantly evolving. Google is getting better at understanding what people are searching for and determining what content satisfies that search. But that isn’t the only way Google is changing the landscape of SERPs. The way they...
by Ryan Nelson | Mar 13, 2018 | Article
RankBrain is Google’s way of asking “Is this what you meant?” It uses machine learning and an advanced understanding of how language works to figure out what people are really searching for, so that Google can serve up the best results. It’s one of the main...