![How to Write Content That Actually Gets Leads: HubSpot’s 10 Best Lead Magnets [Teardown]](https://overthinkgroup.com/wp-content/uploads/Lead-Magnet-1080x675.jpg)
by Jeffrey Kranz | Jan 22, 2018 | Case study
There’s no such thing as a free lunch guide. Or ebook. Or whitepaper. Or checklist. The world is wise to us marketers. They know we’re giving away that gated content in hopes of getting them on the path to spending money with us. The bar for gated content is only...
by Jeffrey Kranz | Jan 18, 2018 | Article, Teardown
Wealthfront is a robo-advisor company that takes a software-only approach. No financial advisors. No chasing the market. Just software-driven passive investing. The startup was founded to democratize the finance industry, making it easy for anyone to invest wisely....
by Jeffrey Kranz | Jan 5, 2018 | Article
When it comes to content marketing, these companies need no introduction. They’re not just great tools. HubSpot and Marketo are established resources to the marketing world. They’re successful companies, too. HubSpot rounded out 2017 on track to make $370 million in...
by Jeffrey Kranz | Nov 22, 2017 | Article
Have you ever heard this come up in conversations about growth? “Sure, we could grow a big email list. But how many of those subscribers are likely to become customers?” When you’re in growth mode, you want new users and customers. That means when it comes to email,...
by Jeffrey Kranz | Nov 9, 2017 | Article
The popular inbound marketing fairytale goes like this: Someone finds your sweet blog post (and loves it) They join your email list to get a free ebook or to see a webinar NOW YOU GOT ‘EM. It’s only a matter of time before your drip campaign, friendly sales...
