by Jeffrey Kranz | Apr 2, 2018 | Article, Guide
It’s not a good time for Facebook. In March of 2018, whistleblower Christopher Wylie told The Guardian that a data company had used 50 million Facebook user’s data to influence the 2016 US presidential election. A #DeleteFacebook movement ensued....
by Jeffrey Kranz | Feb 19, 2018 | Case study, Teardown
The fintech industry is growing fast. And Stash Invest is one of the fastest-growing players in this industry—reaching a million users, or “Stashers,” in their first three years. Like Wealthfront (which we tore down recently), Stash is a robo-advisor: an online...
by Jeffrey Kranz | Feb 19, 2018 | Article
Keywords aren’t as useful as they were in 2012. That’s been true for a while now—ever since the Google Hummingbird algorithm went into effect back in 2013, and especially with the advent of RankBrain. Because of this, more and more SEOs are talking about the shift...
![How to Write Content That Actually Gets Leads: HubSpot’s 10 Best Lead Magnets [Teardown]](https://overthinkgroup.com/wp-content/uploads/Lead-Magnet-1080x675.jpg)
by Jeffrey Kranz | Jan 22, 2018 | Case study
There’s no such thing as a free lunch guide. Or ebook. Or whitepaper. Or checklist. The world is wise to us marketers. They know we’re giving away that gated content in hopes of getting them on the path to spending money with us. The bar for gated content is only...
by Jeffrey Kranz | Jan 18, 2018 | Article, Teardown
Wealthfront is a robo-advisor company that takes a software-only approach. No financial advisors. No chasing the market. Just software-driven passive investing. The startup was founded to democratize the finance industry, making it easy for anyone to invest wisely....
