10 Reasons You Need More “Dud Leads”

10 Reasons You Need More “Dud Leads”

Have you ever heard this come up in conversations about growth? “Sure, we could grow a big email list. But how many of those subscribers are likely to become customers?” When you’re in growth mode, you want new users and customers. That means when it comes to email,...
What Is Growth Marketing?

What Is Growth Marketing?

Every organization wants a bigger audience and a stronger customer base. But consistent growth doesn’t just happen. Good ideas aren’t lottery tickets, and marketing shouldn’t feel like playing a slot machine. Good ideas catch on when they’re supported by good...