by Jeffrey Kranz | Jan 3, 2019 | Article
For the past decade, content marketers have enjoyed publishing stellar content and getting organic attention because of it. But the platforms that people use to find content are becoming more and more pay-to-play—and that means we content marketers need to change the...
by Jeffrey Kranz | Dec 3, 2018 | Article, Whiteboard
NOTE: This post covers some approaches to pillar pages that work regardless of industry. If you want to know how and why pillar pages work in general, as well as a bigger list of types of pillar pages, check out Ryan’s Beginner’s Guide to Pillar Pages....
by Jeffrey Kranz | Nov 26, 2018 | Whiteboard
You’re ready to start writing pillar pages, those comprehensive, long-form pieces that bring you more organic search traffic. But starting a pillar page from scratch can be a hassle. Good news! If you’ve been blogging for a while, there’s a good...
by Jeffrey Kranz | Nov 19, 2018 | Whiteboard
What do you do with content and URLs that you don’t want showing up in Google’s SERPs? If you’re a content marketer, you’ve probably heard three common code tools come up in these kinds of conversations: 301 redirects Noindex (Usually...
by Jeffrey Kranz | Nov 12, 2018 | Article, Whiteboard
Redundant content is one of the most common issues content managers run into. It’s a seemingly harmless mistake to make, but over time, it saps your site’s SEO potential and gives your readers a poorer experience. If you’re going to run a...
