by Jeffrey Kranz | Jan 6, 2026 | Article, Guide
If you want to measure and optimize your brand’s visibility in AI platforms, you’ll need to generate a set of sample prompts for your AI visibility tool to track. And the quality of the reports you get from any tool depend on how strategically you’ve built that sample...
by Jeffrey Kranz | Nov 24, 2025 | Article, Industry report, Teardown
“How are we showing up in AI?” If your business relies on content and SEO for marketing, you’ve probably been asking (or getting asked) this question a lot. And if you’re going to answer this question, you need an AI visibility tool. There are a lot of these tools out...
by Jeffrey Kranz | Feb 24, 2024 | Article
“Is this content really ready for primetime?” This is the question content creators ask themselves every time they’re about to hit the “Publish” button. It’s a subjective call to make, and so most folks just do a final spell check,...
by Jeffrey Kranz | Feb 10, 2020 | Article
If you’re selling B2B SaaS, odds are good you serve a few niche industries. When decision-makers in these industries begin considering product options in your category, some of them will inevitably search for your product category in their industry. For example:...
by Jeffrey Kranz | Jan 30, 2020 | Article
Your solutions pages are where you answer the question, “What problems does your SaaS product solve?” you will likely have several solutions pages per product: one for each high-level set of disciplines you help your customers master. The solutions page is a...
by Ryan Nelson | May 11, 2019 | Article
Also referred to as customer relationship marketing, customer marketing is when you use your current customers to reach new people. It’s a focused effort to increase awareness of your brands, products, or services through word-of-mouth. Customer marketing is often...
