by Ryan Nelson | Mar 23, 2019 | Guide
Pillar pages are comprehensive posts that position your organization as a thought leader on a given topic. The term was coined by Hubspot in 2017, when they completely reorganized their blog and unveiled their new content marketing strategy. Over the years, several...
by Jeffrey Kranz | Feb 22, 2019 | Industry report, Teardown
There are a lot of fundraising fintech companies out there—but what are they doing in terms of content marketing and SEO? How are these businesses attracting decision-makers at nonprofits from search engines? We’ve done a good deal of SEO work with fintech...
by Jeffrey Kranz | Feb 12, 2019 | Article, Industry report
There’s a lot of money in robo-investing nowadays—both from investors like me and VCs. Which means there’s also a lot of money being spent on marketing these fintech solutions to young investors. That’s where NerdWallet comes in. They’re a...
by Jeffrey Kranz | Jan 14, 2019 | Whiteboard
Editorial calendars are hard work for content marketers. Content takes time and effort, which means having a plan for when that content hits the Web is a huge win. A good publishing schedule can help you produce more content than you would otherwise. But a standard...
by Jeffrey Kranz | Dec 3, 2018 | Article, Whiteboard
NOTE: This post covers some approaches to pillar pages that work regardless of industry. If you want to know how and why pillar pages work in general, as well as a bigger list of types of pillar pages, check out Ryan’s Beginner’s Guide to Pillar Pages....
