by Jeffrey Kranz | Jul 3, 2026 | Article, Industry report
Since March, Zoe and I have analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories on a monthly basis. This report gives you an idea of how Google’s treating solution-aware keywords in smaller software markets. If you’re a B2B SaaS...
by Jeffrey Kranz | May 23, 2026 | Article, Industry report
Every month, Zoe and I analyze a basket of 1,000 B2B SaaS SERPs and 1,000 solution-aware AI prompts across 250 unique, niche product categories. We want to see what happens when enterprise buyers use Google and LLMs to look for solutions. If you’re a B2B SaaS marketer...
by Jeffrey Kranz | Jan 6, 2026 | Article, Guide
If you want to measure and optimize your brand’s visibility in AI platforms, you’ll need to generate a set of sample prompts for your AI visibility tool to track. And the quality of the reports you get from any tool depend on how strategically you’ve built that sample...
by Jeffrey Kranz | Nov 24, 2025 | Article, Industry report, Teardown
“How are we showing up in AI?” If your business relies on content and SEO for marketing, you’ve probably been asking (or getting asked) this question a lot. And if you’re going to answer this question, you need an AI visibility tool. There are a lot of these tools out...
by Ryan Nelson | May 11, 2019 | Article
Also referred to as customer relationship marketing, customer marketing is when you use your current customers to reach new people. It’s a focused effort to increase awareness of your brands, products, or services through word-of-mouth. Customer marketing is often...
