by Jeffrey Kranz | Dec 3, 2018 | Article, Whiteboard
NOTE: This post covers some approaches to pillar pages that work regardless of industry. If you want to know how and why pillar pages work in general, as well as a bigger list of types of pillar pages, check out Ryan’s Beginner’s Guide to Pillar Pages....
![How to Write Content That Actually Gets Leads: HubSpot’s 10 Best Lead Magnets [Teardown]](https://overthinkgroup.com/wp-content/uploads/Lead-Magnet-1080x675.jpg)
by Jeffrey Kranz | Jan 22, 2018 | Case study
There’s no such thing as a free lunch guide. Or ebook. Or whitepaper. Or checklist. The world is wise to us marketers. They know we’re giving away that gated content in hopes of getting them on the path to spending money with us. The bar for gated content is only...
by Jeffrey Kranz | Jan 5, 2018 | Article
When it comes to content marketing, these companies need no introduction. They’re not just great tools. HubSpot and Marketo are established resources to the marketing world. They’re successful companies, too. HubSpot rounded out 2017 on track to make $370 million in...
