by Jeffrey Kranz | Nov 26, 2018 | Whiteboard
You’re ready to start writing pillar pages, those comprehensive, long-form pieces that bring you more organic search traffic. But starting a pillar page from scratch can be a hassle. Good news! If you’ve been blogging for a while, there’s a good...
by Jeffrey Kranz | Nov 19, 2018 | Whiteboard
What do you do with content and URLs that you don’t want showing up in Google’s SERPs? If you’re a content marketer, you’ve probably heard three common code tools come up in these kinds of conversations: 301 redirects Noindex (Usually...
by Jeffrey Kranz | Sep 14, 2018 | Teardown
[This article was originally published in Q2 2018. Stats have been updated to reflect Q3 2018.] Gusto is a delightful brand in a traditionally boring space: HR SaaS. They’re a unicorn (a company valued above $1 billion) with more than 60,000 customers—and they’ve...
by Jeffrey Kranz | Aug 13, 2018 | Teardown
If you’ve done much content marketing in the SaaS world, you’ve probably spent some time on the Zapier blog. Zapier is a tech company that helps people integrate various tools—even if they’re not developers. Zapiers gets apps like Google Sheets, Box,...
by Jeffrey Kranz | Jul 2, 2018 | Teardown
Technology is changing how we do everything, including how we buy and sell homes. For example, much like how robo-advisors are using software to democratize investing, platforms like Opendoor allow people to immediately get offers on their houses, instead of going...
