by Jeffrey Kranz | Nov 19, 2018 | Whiteboard
What do you do with content and URLs that you don’t want showing up in Google’s SERPs? If you’re a content marketer, you’ve probably heard three common code tools come up in these kinds of conversations: 301 redirects Noindex (Usually...
by Jeffrey Kranz | Sep 14, 2018 | Teardown
[This article was originally published in Q2 2018. Stats have been updated to reflect Q3 2018.] Gusto is a delightful brand in a traditionally boring space: HR SaaS. They’re a unicorn (a company valued above $1 billion) with more than 60,000 customers—and they’ve...
by Jeffrey Kranz | Aug 13, 2018 | Teardown
If you’ve done much content marketing in the SaaS world, you’ve probably spent some time on the Zapier blog. Zapier is a tech company that helps people integrate various tools—even if they’re not developers. Zapiers gets apps like Google Sheets, Box,...
by Jeffrey Kranz | Jul 2, 2018 | Teardown
Technology is changing how we do everything, including how we buy and sell homes. For example, much like how robo-advisors are using software to democratize investing, platforms like Opendoor allow people to immediately get offers on their houses, instead of going...
by Jeffrey Kranz | Jun 11, 2018 | Guide
Search marketing involves a mix of paid and organic methods—but those behave differently over time. I take a look at why good organic search marketing tends to increase in ROI over time, while even the best paid campaigns will simmer down. Why paid marketing ROI...
