by Jeffrey Kranz | Apr 11, 2019 | Teardown
Fundera has a killer B2B SEO strategy. They’re one of New York’s fastest-growing startups, and they get more than 800,000 visits a month from organic search traffic. In case you’re not familiar with Fundera, they’re a website that refers...
by Jeffrey Kranz | Mar 29, 2019 | Teardown
Manufacturers used to rely on retailers to distribute their product, but today more companies are selling their products straight to the end users. This direct-to-consumer (also called “D2C” and “DTC”) approach has built unknown startups into...
by Jeffrey Kranz | Mar 28, 2019 | Teardown
This article was originally published in 2017, and is periodically updated. If you’re reading up on Casper’s content marketing, you should also check out our 2019 teardown of Purple’s SEO strategy. Ten years ago, you bought mattresses at the mattress...
by Jeffrey Kranz | Feb 22, 2019 | Industry report, Teardown
There are a lot of fundraising fintech companies out there—but what are they doing in terms of content marketing and SEO? How are these businesses attracting decision-makers at nonprofits from search engines? We’ve done a good deal of SEO work with fintech...
by Jeffrey Kranz | Feb 12, 2019 | Article, Industry report
There’s a lot of money in robo-investing nowadays—both from investors like me and VCs. Which means there’s also a lot of money being spent on marketing these fintech solutions to young investors. That’s where NerdWallet comes in. They’re a...
