by Jeffrey Kranz | Nov 26, 2018 | Whiteboard
You’re ready to start writing pillar pages, those comprehensive, long-form pieces that bring you more organic search traffic. But starting a pillar page from scratch can be a hassle. Good news! If you’ve been blogging for a while, there’s a good...
by Jeffrey Kranz | Nov 19, 2018 | Whiteboard
What do you do with content and URLs that you don’t want showing up in Google’s SERPs? If you’re a content marketer, you’ve probably heard three common code tools come up in these kinds of conversations: 301 redirects Noindex (Usually...
by Jeffrey Kranz | Nov 12, 2018 | Article, Whiteboard
Redundant content is one of the most common issues content managers run into. It’s a seemingly harmless mistake to make, but over time, it saps your site’s SEO potential and gives your readers a poorer experience. If you’re going to run a...
by Jeffrey Kranz | Nov 1, 2018 | Article, Whiteboard
“In the world of branded marketing tactics, your metaphor either dies, or it lives long enough to be confused with the other surviving metaphors.” —Harvey Dent (probably) One difficulty of working in marketing: the tactics change faster than the language...
by Jeffrey Kranz | Oct 29, 2018 | Article, Guide
If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
