The Overthink Group blog
Surprise: We make our own content, too. 😉
Infocomics
(Sometimes funny) visual explainers breaking down complex ideas
Content Teardowns
How do innovative brands and industries tick? Let’s find out.
Ultimate guides
Learn the ins and outs of content marketing trends and practices.
All recent posts
7 Case Studies on Retargeting Ads
Retargeting allows you to create more relevant ads, which is better for you and the people who see them. Here’s how companies use retargeting to pull off big wins.
24 Cents per Lead: Here’s How We Did It with Facebook Ads
Finding creative ways to use the ad format with your resource is one of the most interesting parts of advertising, and a way for your ad to outshine others.
10 Case Studies on Growing an Email List
We’ve pulled together the Internet’s best examples of organizations that experienced massive email list growth. Here’s what they did and how they did it.
The magic string: How to re-engage blog visitors who bounce
Left to their own devices, most blog readers never come back. Here’s how to fix that.
10 Case Studies on Chatbots
The best chatbots interact with more people faster than humans will ever be able to. Here’s how organizations are using them well.
What Is Growth Marketing?
Growth marketing is about strategically growing your audience through experimentation and optimization.
10 Case Studies: How to Increase Organic Traffic with Blogging
Concrete case studies of how organizations used blogging to increase traffic on their sites—with the data to back it up.
The State of Fintech Startup Blogs: 8 Trends to Be Aware of in 2018
An in-depth content marketing study of 96 unique brands in the B2C financial technology space.