by Jeffrey Kranz | Jan 3, 2019 | Article
For the past decade, content marketers have enjoyed publishing stellar content and getting organic attention because of it. But the platforms that people use to find content are becoming more and more pay-to-play—and that means we content marketers need to change the...
by Jeffrey Kranz | Dec 3, 2018 | Article, Whiteboard
NOTE: This post covers some approaches to pillar pages that work regardless of industry. If you want to know how and why pillar pages work in general, as well as a bigger list of types of pillar pages, check out Ryan’s Beginner’s Guide to Pillar Pages....
by Jeffrey Kranz | Nov 12, 2018 | Article, Whiteboard
Redundant content is one of the most common issues content managers run into. It’s a seemingly harmless mistake to make, but over time, it saps your site’s SEO potential and gives your readers a poorer experience. If you’re going to run a...
by Jeffrey Kranz | Nov 1, 2018 | Article, Whiteboard
“In the world of branded marketing tactics, your metaphor either dies, or it lives long enough to be confused with the other surviving metaphors.” —Harvey Dent (probably) One difficulty of working in marketing: the tactics change faster than the language...
by Jeffrey Kranz | Oct 29, 2018 | Article, Guide
If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
by Jeffrey Kranz | Aug 6, 2018 | Article
It’s easy to think of startup marketing as completely spend-driven: companies come up with a product, and then dump millions of dollars into ads. This goes double for consumer tech startups. It’s easy to fall into the cycle of paid advertising addiction....
