by Jeffrey Kranz | Apr 16, 2026 | Article, Industry report
On April 10, Zoe and I analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories to assess the impact of Google AI Overviews on results. We found a lot more. If you’re a B2B SaaS marketer trying to get on enterprise buyers’ shortlists, we...
by Jeffrey Kranz | Jan 20, 2026 | Guide
This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary: Your 2026 B2B SEO strategy should focus on exposure over traffic, providing non-generic insight, and signaling product category relevance....
by Jeffrey Kranz | Jan 6, 2026 | Article, Guide
If you want to measure and optimize your brand’s visibility in AI platforms, you’ll need to generate a set of sample prompts for your AI visibility tool to track. And the quality of the reports you get from any tool depend on how strategically you’ve built that sample...
by Jeffrey Kranz | Jan 30, 2020 | Article
Your solutions pages are where you answer the question, “What problems does your SaaS product solve?” you will likely have several solutions pages per product: one for each high-level set of disciplines you help your customers master. The solutions page is a...
by Jeffrey Kranz | Jan 27, 2020 | Guide
SEO is a vast discipline. If you rank for the right keywords, you’ll get found by the people who are looking for the kind of help you can give them. If you don’t rank for those keywords, SEO can be a massive waste of time. Fortunately, there’s one slice of SEO...
