by Jeffrey Kranz | Jun 17, 2026 | Article, Teardown
Lots of the conversation around search and visibility stays at the general level—and it can get pessimistic. But what happens when you dig into the niches? Turns out with some of them, there’s a lot of opportunity just waiting to be grabbed. For example, Zoe and I...
by Jeffrey Kranz | May 23, 2026 | Article, Industry report
Every month, Zoe and I analyze a basket of 1,000 B2B SaaS SERPs and 1,000 solution-aware AI prompts across 250 unique, niche product categories. We want to see what happens when enterprise buyers use Google and LLMs to look for solutions. If you’re a B2B SaaS marketer...
by Jeffrey Kranz | Apr 16, 2026 | Article, Industry report
On April 10, Zoe and I analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories to assess the impact of Google AI Overviews on results. We found a lot more. If you’re a B2B SaaS marketer trying to get on enterprise buyers’ shortlists, we...
by Jeffrey Kranz | Jan 20, 2026 | Guide
This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary: Your 2026 B2B SEO strategy should focus on exposure over traffic, providing non-generic insight, and signaling product category relevance....
by Jeffrey Kranz | Jan 6, 2026 | Article, Guide
If you want to measure and optimize your brand’s visibility in AI platforms, you’ll need to generate a set of sample prompts for your AI visibility tool to track. And the quality of the reports you get from any tool depend on how strategically you’ve built that sample...
