by Jeffrey Kranz | Jan 29, 2024 | Guide
This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary: Your 2024 B2B SEO strategy should give attention to content helpfulness, triage, and the use of AI. Businesses don’t Google things, people...
by Jeffrey Kranz | Jan 30, 2020 | Article
Your solutions pages are where you answer the question, “What problems does your SaaS product solve?” you will likely have several solutions pages per product: one for each high-level set of disciplines you help your customers master. The solutions page is a...
by Jeffrey Kranz | Jan 27, 2020 | Guide
SEO is a vast discipline. If you rank for the right keywords, you’ll get found by the people who are looking for the kind of help you can give them. If you don’t rank for those keywords, SEO can be a massive waste of time. Fortunately, there’s one slice of SEO...
by Jeffrey Kranz | Jan 27, 2020 | Guide
The SaaS product overview page is where prospective customers can get a high-level answer to the question: “What does your product do?” A well-built B2B SaaS product page will give people an overview of your product’s features, the problems it provides, and how it...
by Jeffrey Kranz | May 8, 2019 | Teardown
In spring of 2019, insurance tech startup Lemonade received $300 million in additional funding. They’re putting that money toward growth as they continue disrupting the renters and homeowners insurance marketplace in urban areas. (And they’re quite...
