by Jeffrey Kranz | Mar 28, 2019 | Teardown
This article was originally published in 2017, and is periodically updated. If you’re reading up on Casper’s content marketing, you should also check out our 2019 teardown of Purple’s SEO strategy. Ten years ago, you bought mattresses at the mattress...
by Jeffrey Kranz | Sep 14, 2018 | Teardown
[This article was originally published in Q2 2018. Stats have been updated to reflect Q3 2018.] Gusto is a delightful brand in a traditionally boring space: HR SaaS. They’re a unicorn (a company valued above $1 billion) with more than 60,000 customers—and they’ve...
by Jeffrey Kranz | Feb 19, 2018 | Case study, Teardown
The fintech industry is growing fast. And Stash Invest is one of the fastest-growing players in this industry—reaching a million users, or “Stashers,” in their first three years. Like Wealthfront (which we tore down recently), Stash is a robo-advisor: an online...
by Jeffrey Kranz | Jan 18, 2018 | Article, Teardown
Wealthfront is a robo-advisor company that takes a software-only approach. No financial advisors. No chasing the market. Just software-driven passive investing. The startup was founded to democratize the finance industry, making it easy for anyone to invest wisely....
