The Overthink Group blog
Surprise: We make our own content, too. 😉
(Sometimes funny) visual explainers breaking down complex ideas
How do innovative brands and industries tick? Let’s find out.
Learn the ins and outs of content marketing trends and practices.
All recent posts
There's a lot of money in robo-investing nowadays—both from investors like me and VCs. Which means there's also a lot of money being spent on marketing these fintech solutions to young investors. That's where NerdWallet comes in. They're a massive content site that...read more
Editorial calendars are hard work for content marketers. Content takes time and effort, which means having a plan for when that content hits the Web is a huge win. A good publishing schedule can help you produce more content than you would otherwise. But a standard...read more
For the past decade, content marketers have enjoyed publishing stellar content and getting organic attention because of it. But the platforms that people use to find content are becoming more and more pay-to-play—and that means we content marketers need to change the...read more
NOTE: This post covers some approaches to pillar pages that work regardless of industry. If you want to know how and why pillar pages work in general, as well as a bigger list of types of pillar pages, check out Ryan's Beginner's Guide to Pillar Pages. HubSpot made...read more
You're ready to start writing pillar pages, those comprehensive, long-form pieces that bring you more organic search traffic. But starting a pillar page from scratch can be a hassle. Good news! If you've been blogging for a while, there's a good chance you can use a...read more
What do you do with content and URLs that you don't want showing up in Google's SERPs? If you're a content marketer, you've probably heard three common code tools come up in these kinds of conversations: 301 redirects Noindex (Usually "noindex, follow")...read more
Redundant content is one of the most common issues content managers run into. It's a seemingly harmless mistake to make, but over time, it saps your site's SEO potential and gives your readers a poorer experience. If you're going to run a well-organized blog, you need...read more
"In the world of branded marketing tactics, your metaphor either dies, or it lives long enough to be confused with the other surviving metaphors." —Harvey Dent (probably) One difficulty of working in marketing: the tactics change faster than the language around them....read more
If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....read more
For a while now, "content marketing" has been almost synonymous with "blogging." When I got HubSpot certified back in 2013, the inbound marketing program recommended creating no fewer than two blog posts per week. "Consistency" was the word that marketers heard time...read more