The Overthink Group blog
Surprise: We make our own content, too. 😉
(Sometimes funny) visual explainers breaking down complex ideas
How do innovative brands and industries tick? Let’s find out.
Learn the ins and outs of content marketing trends and practices.
All recent posts
HubSpot made "Pillar pages" part of the modern content marketing vocabulary in 2017, when they proposed their pillar-cluster SEO strategy. HubSpot completely overhauled their blog, grouping their thousands of blog posts around long-form, comprehensive pages on certain...read more
You're ready to start writing pillar posts, those long form, comprehensive, authoritative pages that will bring you more organic search traffic. But starting a pillar page from scratch can be a hassle. Good news! If you've been blogging for a while, there's a good...read more
What do you do with content and URLs that you don't want showing up in Google's SERPs? If you're a content marketer, you've probably heard three common code tools come up in these kinds of conversations: 301 redirects Noindex (Usually "noindex, follow")...read more
Redundant content is one of the most common issues content managers run into. It's a seemingly harmless mistake to make, but over time, it saps your site's SEO potential and gives your readers a poorer experience. If you're going to run a well-organized blog, you need...read more
"In the world of branded marketing tactics, your metaphor either dies, or it lives long enough to be confused with the other surviving metaphors." —Harvey Dent (probably) One difficulty of working in marketing: the tactics change faster than the language around them....read more
If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....read more
For a while now, "content marketing" has been almost synonymous with "blogging." When I got HubSpot certified back in 2013, the inbound marketing program recommended creating no fewer than two blog posts per week. "Consistency" was the word that marketers heard time...read more
Take a peek inside the payroll unicorn’s SEO ecosystem. (It’s pretty rad.)read more
An unusual ad for Netflix's new original comedy, Disenchantment, caught my eye this morning. Check out this quick dive into how Netflix is partnering with Clickhole to promote their new show. Take a look—it's a neat example of how one content company is partnering...read more
Native Instruments is one of the best-known players in the music production software industry. In fact, many other software platforms for artists depend on Native Instruments. One of Overthink Group's co-founders is a musician and producer (Lurm's next EP is set to...read more