The Overthink Group blog
Surprise: We make our own content, too. 😉
Infocomics
(Sometimes funny) visual explainers breaking down complex ideas
Content Teardowns
How do innovative brands and industries tick? Let’s find out.
Ultimate guides
Learn the ins and outs of content marketing trends and practices.
All recent posts
Teardown: Purple’s Direct-to-Consumer SEO Strategy
Manufacturers used to rely on retailers to distribute their product, but today more companies are selling their products straight to the end users. This direct-to-consumer (also called "D2C" and "DTC") approach has built unknown startups into household names almost...
Peek Inside Casper’s $370 Million Content Marketing Universe
If you want to disrupt a huge consumer industry, you can’t afford to ignore Casper’s approach to content marketing.
EnergySage: How They Became the Definitive Online Marketplace for Solar Panels
For the more than 10,000 companies in the solar industry, business is booming. Massive companies like Apple and Google have installed solar panels on their campuses. Most states offer some form of tax incentives for commercial and residential installations—on top of...
How (and Why) Pillar Pages Get You More SEO Traffic
Pillar pages are comprehensive posts that position your organization as a thought leader on a given topic. The term was coined by Hubspot in 2017, when they completely reorganized their blog and unveiled their new content marketing strategy. Over the years, several...
Fundly vs the Rest: the 20 Best Blog Posts in Fundraising Tech
There are a lot of fundraising fintech companies out there—but what are they doing in terms of content marketing and SEO? How are these businesses attracting decision-makers at nonprofits from search engines? We've done a good deal of SEO work with fintech companies...
NerdWallet vs. the Robo-advisors: SEO in the Digital Investing Space
There's a lot of money in robo-investing nowadays—both from investors like me and VCs. Which means there's also a lot of money being spent on marketing these fintech solutions to young investors. That's where NerdWallet comes in. They're a massive content site that...
4 (Reasonable) Ways to Make a Content Calendar
Editorial calendars are hard work for content marketers. Content takes time and effort, which means having a plan for when that content hits the Web is a huge win. A good publishing schedule can help you produce more content than you would otherwise. But a standard...
Sorry, the Future of Content Is Ads
For the past decade, content marketers have enjoyed publishing stellar content and getting organic attention because of it. But the platforms that people use to find content are becoming more and more pay-to-play—and that means we content marketers need to change the...
3 Types of Pillar Page: How to write long-form content for SEO
NOTE: This post covers some approaches to pillar pages that work regardless of industry. If you want to know how and why pillar pages work in general, as well as a bigger list of types of pillar pages, check out Ryan's Beginner's Guide to Pillar Pages. HubSpot made...
How to Build Pillar Pages out of Old Blog Posts
You're ready to start writing pillar pages, those comprehensive, long-form pieces that bring you more organic search traffic. But starting a pillar page from scratch can be a hassle. Good news! If you've been blogging for a while, there's a good chance you can use a...