The Overthink Group blog
Surprise: We make our own content, too. 😉
Infocomics
(Sometimes funny) visual explainers breaking down complex ideas
Content Teardowns
How do innovative brands and industries tick? Let’s find out.
Ultimate guides
Learn the ins and outs of content marketing trends and practices.
All recent posts
The Facebook/Cambridge Analytica Data Scandal, Visually Explained
An illustrated narrative of how this data leak happened—and how marketers can avoid the same mistakes.
Every Google SERP Feature Explained
Google keeps getting better at making the right information easier to find.
Google RankBrain: The Beginner’s Guide
RankBrain was first used to improve a very specific type of search: new ones.
10 Case Studies on Increasing Free Trials
There’s more than one way to increase free trials. Here are the strategies 10 companies used successfully.
Inside Stash Invest’s high-growth content marketing strategy
Stash reached a million users in its first three years—in a hypercompetitive B2C space. Here’s what you can learn from their content strategy.
How Keywords Lost SEO Importance: an Analogy
Why Google doesn’t care about your target keyword, and that’s OK.
10 Case Studies on Email Onboarding Campaigns
While you’re bound to find people touting hard and fast onboarding rules, there are always going to be companies that break them and succeed anyways.
![How to Write Content That Actually Gets Leads: HubSpot’s 10 Best Lead Magnets [Teardown]](https://overthinkgroup.com/wp-content/uploads/Lead-Magnet-1080x675.jpg)
How to Write Content That Actually Gets Leads: HubSpot’s 10 Best Lead Magnets [Teardown]
We analyzed 130 HubSpot resources to see what we could learn from their best gated content. Here’s what we found …
Humanizing the Robo-Advisor: Inside Wealthfront’s Content Marketing Strategy
Want to disrupt a trillion-dollar industry? Watch how Wealthfront’s content makes a robo-advisor feel human-friendly (and strips out industry jargon to make investing more approachable for their target audience).
HubSpot and Marketo Blogs: a Side-by-Side Teardown
What’s the difference between blogging to SMBs and blogging to enterprises? Take a look at HubSpot and Marketo’s blogging strategies to find out.