by Ryan Nelson | Feb 23, 2018 | Case study
Free trials are about giving customers confidence. Nobody wants to spend money without knowing what they’re buying—or if what they’re buying does what they need. That’s why a free trial can be your best sales pitch. It puts potential customers in the driver’s seat,...
by Ryan Nelson | Jan 29, 2018 | Case study
When your email shows up in someone’s inbox, they need to know who you are and why you’re there. Context is the difference between a well-executed onboarding campaign and spam. Your welcome sequence sets the tone for your relationship. It frames your subscribers’...
by Jeffrey Kranz | Nov 22, 2017 | Article
Have you ever heard this come up in conversations about growth? “Sure, we could grow a big email list. But how many of those subscribers are likely to become customers?” When you’re in growth mode, you want new users and customers. That means when it comes to email,...
by Ryan Nelson | Nov 10, 2017 | Case study
Email marketing is one of the most reliable ways to consistently communicate with your audience. For many organizations and individuals, email lists are automated, revenue-generating machines. They provide a steady stream of traffic and a regular source of content...
