The Overthink Group blog
Surprise: We make our own content, too. 😉
Infocomics
(Sometimes funny) visual explainers breaking down complex ideas
Content Teardowns
How do innovative brands and industries tick? Let’s find out.
Ultimate guides
Learn the ins and outs of content marketing trends and practices.
All recent posts
A Peek Inside Opendoor’s Content Marketing Strategy
Technology is changing how we do everything, including how we buy and sell homes. For example, much like how robo-advisors are using software to democratize investing, platforms like Opendoor allow people to immediately get offers on their houses, instead of going...
Why You Should Balance Paid and Organic Search Marketing
Search marketing involves a mix of paid and organic methods—but those behave differently over time. I take a look at why good organic search marketing tends to increase in ROI over time, while even the best paid campaigns will simmer down. Why paid marketing ROI...
Peek inside Charles Schwab’s content marketing strategy
Financial tech startups are shaking up the way consumers think about money, and the titans of finance are taking notice. Ellevest helps professional women invest in ways that account for (and fight back against) financial inequality. Stash helps low-income millennials...
![How Long Should a Blog Post Be? [Infographic]](https://overthinkgroup.com/wp-content/uploads/How-Long-Should-a-Blog-Post-Be-03-1080x675.png)
How Long Should a Blog Post Be? [Infographic]
How long your blog post should be completely depends on what you’re writing. Here’s the definitive guide to finding your ideal blog post length.
What Is Content Marketing, and How Does It Work?
This is it, folks: an entire multi-disciplinary practice boiled down to about 1,500 words and 17 doodles. Enjoy!
What Is Domain Authority? Is It Even Real?
Google insists that it doesn’t affect rankings, yet you hear about domain authority all the time. Is it a real thing? Is it useful?
How I Tripled My Weekly Writing Output
There are tangible things you can do right now to start writing more, faster.
How to Find Featured Snippet Opportunities Using Ahrefs, Step-by-Step
How to find every featured snippet in reach—in no time.
The Complete Guide to Remarketing
Remarketing is about two words: follow-up. Everything you do to reconnect with people after they’ve interacted with your brand is remarketing.
The Facebook/Cambridge Analytica Data Scandal, Visually Explained
An illustrated narrative of how this data leak happened—and how marketers can avoid the same mistakes.