The Overthink Group blog
Surprise: We make our own content, too. đ
Infocomics
(Sometimes funny) visual explainers breaking down complex ideas
Content Teardowns
How do innovative brands and industries tick? Let’s find out.
Ultimate guides
Learn the ins and outs of content marketing trends and practices.
All recent posts
Pillar Pages vs. Skyscrapers vs. 10x Content vs. Cornerstones: What’s the Difference?
"In the world of branded marketing tactics, your metaphor either dies, or it lives long enough to be confused with the other surviving metaphors." âHarvey Dent (probably) One difficulty of working in marketing: the tactics change faster than the language around them....
How to Do a Blog Content Audit, Step by Step
If youâve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
Inside Blue Bottle Coffee’s evergreen SEO library
For a while now, "content marketing" has been almost synonymous with "blogging." When I got HubSpot certified back in 2013, the inbound marketing program recommended creating no fewer than two blog posts per week. "Consistency" was the word that marketers heard time...
How Gusto gets $620K worth of organic traffic every month
Take a peek inside the payroll unicorn’s SEO ecosystem. (It’s pretty rad.)
Netflix Disenchantment: a sponsored content case study
An unusual ad for Netflix's new original comedy, Disenchantment, caught my eye this morning. Check out this quick dive into how Netflix is partnering with Clickhole to promote their new show. Take a lookâit's a neat example of how one content company is partnering...
Massive SEO Opportunity for Music Production Tech Industry
Native Instruments is one of the best-known players in the music production software industry. In fact, many other software platforms for artists depend on Native Instruments. One of Overthink Group's co-founders is a musician and producer (Lurm's next EP is set to...
5 SEO Lessons from Zapier’s Best Blog Post
If you've done much content marketing in the SaaS world, you've probably spent some time on the Zapier blog. Zapier is a tech company that helps people integrate various toolsâeven if they're not developers. Zapiers gets apps like Google Sheets, Box, and Salesforce to...
4 SEO Lessons from Fitbit’s Best Blog Post
It's easy to think of startup marketing as completely spend-driven: companies come up with a product, and then dump millions of dollars into ads. This goes double for consumer tech startups. It's easy to fall into the cycle of paid advertising addiction. That's one...
A Peek Inside Opendoor’s Content Marketing Strategy
Technology is changing how we do everything, including how we buy and sell homes. For example, much like how robo-advisors are using software to democratize investing, platforms like Opendoor allow people to immediately get offers on their houses, instead of going...
Why You Should Balance Paid and Organic Search Marketing
Search marketing involves a mix of paid and organic methodsâbut those behave differently over time. I take a look at why good organic search marketing tends to increase in ROI over time, while even the best paid campaigns will simmer down. Why paid marketing ROI...