The Overthink Group blog
Surprise: We make our own content, too. 😉
Infocomics
(Sometimes funny) visual explainers breaking down complex ideas
Content Teardowns
How do innovative brands and industries tick? Let’s find out.
Ultimate guides
Learn the ins and outs of content marketing trends and practices.
All recent posts
Peek inside Charles Schwab’s content marketing strategy
Financial tech startups are shaking up the way consumers think about money, and the titans of finance are taking notice. Ellevest helps professional women invest in ways that account for (and fight back against) financial inequality. Stash helps low-income millennials...
![How Long Should a Blog Post Be? [Infographic]](https://overthinkgroup.com/wp-content/uploads/How-Long-Should-a-Blog-Post-Be-03-1080x675.png)
How Long Should a Blog Post Be? [Infographic]
How long your blog post should be completely depends on what you’re writing. Here’s the definitive guide to finding your ideal blog post length.
What Is Content Marketing, and How Does It Work?
This is it, folks: an entire multi-disciplinary practice boiled down to about 1,500 words and 17 doodles. Enjoy!
What Is Domain Authority? Is It Even Real?
Google insists that it doesn’t affect rankings, yet you hear about domain authority all the time. Is it a real thing? Is it useful?
How I Tripled My Weekly Writing Output
There are tangible things you can do right now to start writing more, faster.
How to Find Featured Snippet Opportunities Using Ahrefs, Step-by-Step
How to find every featured snippet in reach—in no time.
The Complete Guide to Remarketing
Remarketing is about two words: follow-up. Everything you do to reconnect with people after they’ve interacted with your brand is remarketing.
The Facebook/Cambridge Analytica Data Scandal, Visually Explained
An illustrated narrative of how this data leak happened—and how marketers can avoid the same mistakes.
Every Google SERP Feature Explained
Google keeps getting better at making the right information easier to find.
Google RankBrain: The Beginner’s Guide
RankBrain was first used to improve a very specific type of search: new ones.